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The Wheels on the Bus Go Round and Round

Blog Contributor Business Challenges, Establishing Your Business, Professional Development, Sales & Marketing, Technology & Social Media 3 Comments

By Laura Rubinchuk Has anyone told you recently that you may sell real estate, but you’re actually in the lead generation business? Yeah, it struck a chord with me too. Your next closing could be, and ideally would come from, your next lead. So how are you generating leads? I like to the think of it as a big circle …

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You Never Know Who is Shopping Your Open House

Blog Contributor Being a Broker, Sales & Marketing 6 Comments

By Heather Soldonia In the current real estate market I have heard both brand new practitioners and veteran brokers express that they are resorting to some basic prospecting strategies and among those is… open houses. When I first began working as a REALTOR® my broker advised me to go to at least 10 open houses “to learn what not to …