3 Surefire Ways to Make Your Open House Stand Out

Blog Contributor Community, Consumer, Establishing Your Business, Sales & Marketing, Working with Clients 1 Comment

By Brandon Doyle

When it comes to pioneering a successful real estate business, the power of the open house is not to be underestimated. On one front, staging an open house appeases the seller and stirs up potential buyers. Beyond that, an open house is also a rare marketing opportunity where you and your services enjoy face-to-face time with a …

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Making the Most of Your Open House (Downtime)

Blog Contributor Open Houses, Professional Development, Sales & Marketing, Sales Tips & Techniques 16 Comments

By Lynn Minnick You’ve done all the prep work for a successful open house event: Every online venue has your open house details posted, signs are up, packets for buyers and potential sellers are prepped, the music is picked out, refreshments at the ready, you’ve thought about what questions buyers are going to ask, and you’re ready for them to …

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Does Your Listing Need a Cut-Off Date?

Blog Contributor Business Challenges, Professional Development, Sales & Marketing 2 Comments

By Melissa Krchnak Who has an influx of buyers? We sure do! My market (the Inland Empire of Southern California) is crawling with them. Our middle market is sitting a bit, but our entry-level and high-end are moving quite quickly… with multiple offers over asking! That got me thinking: With lower inventory and a ton of activity, should I be …

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Converting a Looker into a Buyer

Blog Contributor Business Challenges, Commitment to Excellence, Professional Development, Sales & Marketing 4 Comments

By Brett Caviness It can be boring, spending a large amount of your weekends sitting or standing in what are sometimes vacant homes for hours on end.  For me, the value is developing strong communication and sales skills.  With a degree in communication studies, I still find myself learning and developing techniques to effectively communicate with clients while qualifying them …

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7 Offline Marketing Ideas (Part II)

Blog Contributor Code of Ethics, Helpful Tools, Professional Development, Sales & Marketing 2 Comments

By David Krichmar And now for  Part 2.  (Check out part 1 here.) 4. Magnet Sign– “No one has ever called off a car magnet.” Really?  Ask around your office — someone has gotten a deal off their magnet sign on their car.  Get a nice and easy-to-read magnet for your car.  Heck, how else can someone tell you sell …

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Stop, Drop, and Roll … Or Something Like That

Blog Contributor Business Challenges, Helpful Tools, Safety 2 Comments

By Toby Boyce I rolled up on the house like I always do, peering at addresses to verify the location with where the GPS was placing the destination. However, this time I missed the house. And that’s where this story took a possibly tragic detour. With four years of experience processing broker price opinions I’ve developed a safety routine that …