3 Tips to Get Leads From Your Website

Blog Contributor Consumer, Helpful Tools, Sales & Marketing, Technology & Social Media, Working with Clients 1 Comment

By Alexis Craig

We all want them. We all dream about them. I’m talking about leads coming from our own websites. It’s the Holy Grail of real estate marketing—coveted by many but acquired by few. Internet leads can be more profitable and easier to convert.

Instead of running around every day chasing prospects, being rejected, or being hung up on …

Facebook Marketing Tools to Grow Your Business

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By Drew Heasley

Everyone is on Facebook, and as a real estate agent, you go where the people are.

So you probably already have some type of Facebook presence, either through your personal page or a business page that you’ve invited all your friends to like. But you need more than just likes to generate business through Facebook. Here are …

Why Real Estate Websites Need Community Pages

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By Kyle Hiscock

It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale.  This is certainly a great feature that a real estate website should have, but ultimately this is not something that is going to “wow” the user.

The primary …

Market Your Real Estate Business Like It’s 2016

Blog Contributor Professional Development, Sales & Marketing 26 Comments

By Ryan Fitzgerald

This isn’t 1999, so why are you still marketing like it is?

There are two methods to market your real estate business online: chase or attract. You can either chase your online leads or attract them.

Chasing Business Online

Have you ever received an e-mail that you didn’t ask for? An e-mail that was obviously an attempt …

Work Your Website, Not Your Nerves

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 7 Comments

By Lee Davenport

Approximately 65 percent of REALTORS® report having a website for at least five years but only 2 percent of their business come from those sites, according to the National Association of REALTORS® 2015 Member Profile. Yet more than 90 percent of home buyers start their search online. Does anyone else see the problem with these numbers? They …

Expand Your Client Base in 5 Minutes

Blog Contributor Professional Development, Technology & Social Media 1 Comment

By Lee Davenport

Does selling on social media intimidate or frustrate you?  I can understand if it does.  Maybe you focus on one social platform, doing the obligatory thing of posting your listings. Or maybe you’re promoting your real estate business through several social media accounts. Either way, if social media has not become a big bread winner for you …

7 Must-Know Ways to Kill It Online

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By Charlie Allred

With more than 90 percent of home buyers searching online for their new home, how are you capturing these online buyers?

Here are my seven absolute must-know tips for becoming a killer online real estate agent.

1. A Vibrant Blog: Having a vibrant blog means you post consistently, which is once a month at minimum, but I suggest …

One Indispensable Habit to Help Standout

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By Lee Davenport

As a young real estate pro, you may be stumped on how you can standout in a sea of agents, particularly when some of those agents have more than 30 years of sales experience. Unfortunately, as a broker and trainer, I have witnessed younger agents, whether new to real estate or not, lambasted for their lack of …

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Pinterest Marketing Part 4: Blog Content

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 2 Comments

By Charlie Allred We have all heard the statistic that 90 percent of all home searches start online. So how do we capture this online business? My answer to this question is always: “You need a blog; your website should be a blog.”  I use the words website and blog interchangeably because a website without a blog is a static …

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Make Home Valuation Systems Work to Your Advantage

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By Sam DeBord Online home valuations have a rocky history.  From automated valuation models (AVMs) used in lending during the mortgage boom to consumer-focused products like Zillow’s Zestimate, the accuracy of these valuations has always been an issue for real estate professionals.  Despite online valuations’ inability to consistently provide an accurate home value on an individual basis, one thing is clear:  …