ypn default feature image

Is Your Marketing Global-Friendly?

Blog Contributor Global/International, Professional Development, Sales & Marketing 3 Comments

By Lynn Minnick As a certified international property specialist (or CIPS), I was able to participate in a really fantastic webinar session offered by the National Association of REALTORS®’ Global division. The webinar was presented by NAR Director of Digital Engagement Nobu Hata, who offered very helpful ideas for developing marketing with a global customer base in mind. As a …

ypn default feature image

RPAC, Campaign Contributions, and What I Did On My Summer Vacation

Blog Contributor Political Action & Involvement, Professional Development Leave a Comment

By Nobu Hata This summer, against my wife’s better judgment (sorry hon), I decided to take the plunge into the REALTORS® Political Action Committee’s President’s Circle.  Basically, after giving at the local level, I’m contributing $2,000 of my hard-earned cash directly to industry-friendly politicians’ political campaigns. Say what? I had many reasons to do it, and if you told me …

ypn default feature image

This March: Vote, Act, Invest

Blog Contributor Helpful Tools, Personal Fulfillment, Professional Development, YPN Events Leave a Comment

By Nobu Hata Working away in cramped cubes at the D.C. REALTOR® headquarters are the NAR Staff behind the REALTOR® Political Action Party.  John, Chris, Bethany, Mica, Jay, Claire and crew, not gleamingwhitetoothed Politicians – or even REALTORS®, mind you; they’re regular, politically-charged folks working on our behalf on Capitol Hill, for our livelihood. Brian Copeland, YPN/RPAC Liaison Mike Oppler …

ypn default feature image

Kickin’ it Old-School in 2011

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing 2 Comments

By Nobu Hata I loathe business planning.  Recognizing one’s failings from the previous year, and moving forward, learning from mistakes is a hard thing to do.  And since the economy hit the skids, it’s become increasingly difficult to “plan” for anything as of late. But the one thing I’ve made a commitment to do this year, is to ask advice …

ypn default feature image

Finding the Gems Amongst the Naysayers

Blog Contributor Business Challenges, communication 2 Comments

By Nobu Hata An article recently came across my Twitterstream from Wired.com which, punditry (and ‘Granted, I live in Manhattan…’ caveat) aside, is a pretty good read. Go ahead, it’s a short one, I’ll wait for you right here.  (http://www.wired.com/magazine/2010/11/st_essay_ownership/) Where my and the writer’s opinion splits is that to me, a home DOES have sentimental value.  A house is …

ypn default feature image

Celebrate Veterans Day, the REALTOR® Way.

Blog Contributor Helpful Tools, Veterans Affairs 2 Comments

By Nobu Hata Hi guys, I originally wrote this post for Conference Live last week, but it bears repeating on Veterans Day.  It hits close to home for me with a brother who served two tours in Iraq, then bought a home via DVA loan last year.  Thank a Vet.  Help a Vet.  It’s the least we can do. There …

ypn default feature image

RPAC and You

Blog Contributor Being a REALTOR®, Helpful Tools, YPN Events 2 Comments

By Nobu Hata I’ve never had the stomach for the political end of things during my years in the real estate industry, and for those of you who know me well, my left-of-center views didn’t exactly mesh well with the political climate that has made up the bulk of my tenure.  It was always my opinion that politics was best …

ypn default feature image

HUD Seeks Public Comment: This Means You

Blog Contributor Business Challenges, FHA Programs, YPN News 6 Comments

By Nobu Hata The skinny: The Department of Housing and Urban Development is seeking public commentary through Aug. 14 on three “measures” that “reduce financial risk and preserve affordable mortgage financing for responsible consumers.” The measures: 1.     Update the combination of credit and down payment requirements for new borrowers.  New borrowers seeking FHA-insured financing will be required to have a …

ypn default feature image

A Case for RPR

Blog Contributor Helpful Tools, Sales & Marketing, Technology & Social Media 1 Comment

By Nobu Hata I’ve been lucky enough to be a Realtors Property Resource™ beta tester for the last couple months, and MLS controversy aside, it’s an elegant site that belies a very powerful information resource, packed with potential, underneath it all.  I’ve devised its place in my marketing plan (as a monthly client touchpoint) once live, but I’d never had …

ypn default feature image

Time to Brush Up on the Fees and GFEs

Blog Contributor Being a Broker, Business Challenges, Code of Ethics, ethics 6 Comments

By Nobu Hata With the down market and the inevitable mass exodus of “those” loan officers, you’d think we could rest easy knowing that the loan officers left would be – for lack of a better word – decent. Holy Hannah, would we be wrong. In the last couple weeks, I’ve had various buyers shop their loan around, including those …