Why I’m Running for the Board

Blog Contributor Being a REALTOR®, Political Action & Involvement 2 Comments

By Nico Hohman

I am a 28-year-old broker-owner of my own independent real estate company, and I am running for a position on the board of directors for my local association, the Greater Tampa REALTORS®. The association has been around for more than 100 years and is over 10,000 members strong. It has been adding close to 125 new members every month …

The Golden Rule is Wrong

Blog Contributor Consumer, Establishing Your Business, Working with Clients 4 Comments

By Nico Hohman

The Golden Rule: We all know it; we all grew up learning it in elementary school. “Do unto others as you would have them do unto you.” Or, in layman’s terms, treat others the way you would want to be treated.

While the sentiment behind the Golden Rule means well, I’m here to tell you that it …

7 Ways to Improve Your Prospecting for 2017

Blog Contributor Consumer, Establishing Your Business, Outreach, Sales & Marketing, Working with Clients Leave a Comment

By Nico Hohman

The fourth quarter of 2016 just started, and in my world that means getting ready for a great 2017.

To do that, there is one business activity that I need to practice more than any other: prospecting.

Last year, I wrote a piece titled 8 Ways to Improve Your Daily Prospecting, and it was a smash hit, …

7 Steps to Crafting a Better Sales Story

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques, Sellers, Staging, Working with Clients Leave a Comment

By Nico Hohman

Is your listing presentation working for you? Are you getting as many listings as you want?

If the answer is “no,” then it may be time to craft a better sales story.

According to Donald Miller, author, speaker, and founder of The StoryBrand Process, you should think of your listing presentation as a story. As humans, we …

Test Your Business By Taking a Vacation

Blog Contributor Being a REALTOR®, Business Challenges, Managing Your Office, Personal Fulfillment, Work/Life Balance 2 Comments

By Nico Hohman

You’ve been in business for a few years now and everything is going well. You are hitting your numbers, achieving your goals, and you are making a mark in your local community.

As a real estate agent you are always on. Your phone is always on. You are always on your email, and you are always ready …

Not All Email Addresses Are Created Equal

Blog Contributor Establishing Your Business, Professional Development, realtor.com, Sales & Marketing, Technology, Technology & Social Media, Working with Clients Leave a Comment

By Nico Hohman

There are many decisions to make in your real estate business before you jump into action. You need to determine what brokerage you will join. You need to set up your website and all of your social media properties. You need to print business cards and start prospecting.

But one of the most important decisions you need …

Why I Said No to $20,000 in Commissions

Blog Contributor Being a REALTOR®, Commitment to Excellence, Personal Fulfillment, Rookies, Sales & Marketing, Working with Clients Leave a Comment

By Nico Hohman

It is easier to turn someone down, than to let them down.

This is the phrase I used to happily say no to $20,000 in real estate commissions.

One of the advantages of working as a real estate agent is that you can control which projects you choose to work on. If you want to focus …

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Have a Voice, Get Involved

Blog Contributor Being a REALTOR®, Land Use & Property Rights, New REALTOR®, Outreach, Personal Fulfillment, Political Action & Involvement Leave a Comment

By Nico Hohman

As a sophomore member of the government affairs committee at the Greater Tampa Association of REALTORS® (GTAR), I was fortunate enough to receive a full scholarship to attend and participate in the the Great American REALTOR® Days at the Florida State Capitol in January.

Our jam-packed schedule was full of exciting visits with our local representatives and senators …

Leaders Build Stadiums

Blog Contributor Being a REALTOR®, Business Challenges, Establishing Your Business, Leadership, Managing Your Agents, Managing Your Office, Personal Fulfillment Leave a Comment

By Nico Hohman

Picture a stadium filled with 100,000 cheering fans rooting on their beloved home team. Now, rewind the clock to about six months before that stadium was even opened and packed with fans. The construction workers are in the middle of piecing together giant building blocks of steel, concrete, and bricks to build this stadium. Now turn the …

Don’t Give Up. Don’t Ever Give Up.

Blog Contributor Being a REALTOR®, Business Challenges 1 Comment

By Nico Hohman

We have all failed at some point in our real estate careers. We didn’t get that listing, we lost a client, or one of our clients didn’t get the house they wanted because of failed negotiations.

But people are not failures; we are not failures. Failure is simply an event that adds to our learning experiences. Failure …