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Evolution of the Point-of-Sale

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Dave Robison When I first started in the real estate business more than 14  years ago, I took classes where everybody touted using flyers to “capture buyers.”   One of the tactics was to leave the price off the flyer so that buyers would call to get the price. Others had special offers or asked buyers to call for …

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It’s Time to Rethink How We Price Our Listings

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 14 Comments

By Marianne Guenther Bornhoft A  new study just released from the Pew Research Center’s Project for Excellence in Journalism indicate that half of American adults have mobile Internet access via a tablet or smartphone.  This is a major shift on how we as REALTORS® might want to review how we price our listings. Now more than ever, it is important …

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8 Incredibly Powerful Real Estate Apps

Blog Contributor Advertising & Prospecting, Professional Development, Technology & Social Media 19 Comments

By Subhi Gharbieh No Matter how hard we try to keep up with all the latest trends and technology, it is virtually impossible to use every single real estate-related mobile application in our business today. There is just too many of them! My fellow MetroTex (Dallas) YPN member- Justin Levitch and I have been teaching what we call our “iPads, …

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3 Golden Rules for Dealing with Technology

Blog Contributor Professional Development, Technology & Social Media, Working with Clients 3 Comments

By Scott Newman With new communication and social media technology emerging everyday, it seems all you can do is try and stay on top of it all so you’re not left in the dust and viewed as “out of touch.” However, as we enter this new, super-connected world as real estate professionals, I think we need to make sure we …

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10 Must-Have Tech Gifts for Road Warriors

Blog Contributor Helpful Tools, Technology & Social Media 11 Comments

By Shannon Williams King Looking for affordable, unique gifts for your loved ones or yourself? Here are five must-have tech gadgets all road warriors need, and a few more gift ideas I thought sounded cool! What’s on your list this year? 1.) Kindle Fire – At $199 who can’t resist finding out what all the fuss is about?  I love …

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NAR So Far: Four Running Themes in Anaheim

Blog Contributor Helpful Tools, NAR Annual Conference and Expo, Professional Development 1 Comment

By Michelle Flaherty Now that we’re on to day two of the REALTORS® Conference & Expo, and my mind and body are beginning to adjust to west coast time, the pieces of information that I will bring back home with me are becoming much more clear. First, it is becoming abundantly clear that I need an iPad.  Every class I’ve …

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Are You Checked-In?

Blog Contributor Professional Development, Technology & Social Media Leave a Comment

By Stefanie Hahn The two major players in the location-based check-in game are currently Foursquare and, simply because of the size of the network, Facebook.  You are probably already a member of Facebook, which is really how Facebook will beat Foursquare in the end.  Maybe. Let’s start with the basics … If you haven’t heard about Foursquare yet, don’t worry. …