ypn default feature image

A Call to Action

Blog Contributor Being a REALTOR®, communication, Helpful Tools, Sales & Marketing 6 Comments

By Chris Nichols At his inaugural, NAR President Ron Phipps, issued a challenge to the members. He said, “We shouldn’t merely be the voice of real estate; we should be its architects and engineers.” I remember hearing those words and thinking about the responsibilities that architects and engineers have in the building process. Both refer regularly to a set of …

ypn default feature image

Market Stats Can Be Your Best Friend

Blog Contributor Sales & Marketing 1 Comment

By Kelly Reark OK, I’m ready.  Elections are over.  The holidays are around the corner.  Bring on the buyers. Here in Florida, our season is just about to start.  What are people expecting, and what are you going to do about it? My advice is to study your market, and practice how you will handle objections from buyers and sellers.  …

ypn default feature image

Powerful Networking

Blog Contributor Business Challenges, Helpful Tools, Networking, Sales & Marketing 1 Comment

By Kelly Reark What ways do you network with your fellow real estate agents?  Do you walk away from a happy hour or business card exchange really knowing much about them or their business? Likely not. Do you ever wonder why? Having a pocket full of business cards is one thing, but getting to know other real estate agents is …

ypn default feature image

Keeping Up With The Joneses

Blog Contributor Business Challenges Leave a Comment

By Heather Soldonia It’s the secret that’s driving every client — social comparison. The Social Comparison Theory explains how individuals evaluate their own opinions and desires by comparing themselves to others in either an upward or downward direction. An upward comparison example: “Our friends, the Joneses, purchased a brand new 3,000-square-foot home. We don’t want to consider anything smaller than …