6 Outsourcing Tips For Effective Hiring

Blog Contributor Business Challenges, REALTOR® Finances 1 Comment

By Anita Clark

Outsourcing in business is one of the most creative means of achieving your aims at a lower expense. In business or in any venture, great outsourcing tips helps in saving money and lessening the frustration of not having the necessary infrastructure to meet your needs. That is certainly true for professionals in all aspects of the real …

3 Tips to Get Leads From Your Website

Blog Contributor Consumer, Helpful Tools, Sales & Marketing, Technology & Social Media, Working with Clients 1 Comment

By Alexis Craig

We all want them. We all dream about them. I’m talking about leads coming from our own websites. It’s the Holy Grail of real estate marketing—coveted by many but acquired by few. Internet leads can be more profitable and easier to convert.

Instead of running around every day chasing prospects, being rejected, or being hung up on …

Tech Companies You Need to Know

Erica Christoffer Helpful Tools, Technology & Social Media Leave a Comment

Meet the real estate tech companies providing promising tools to brokers, agents, and their clients. NAR and Second Century Ventures recently announced the new REach® Class of 2017, featuring a roster of startups focused on security, process digitization, information transfer, and more. Learn about this year’s class: Adwerx: A digital advertising company for real estate professionals that focuses on retargeting …

Finding Your Real Estate Niche

Blog Contributor [Demographic-based grouping], Community, Establishing Your Business, Fair Housing, Sales & Marketing, Working with Clients 5 Comments

By Anita Clark

It can be difficult for both new agents and seasoned professionals to maintain a year-round stream of prospects from our online marketing efforts. This is especially true if we do not focus on a specific niche or market segment.

It is easy to get sidetracked by the latest shiny real estate thing. It can also be hard …

The Best Way to Build a Real Estate Business

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing 2 Comments

By Ryan Fitzgerald

There are many great ways to build a real estate business. One way, is to start small and focus your efforts on hyperlocal neighborhoods or smaller cities. Here’s what I mean:

Whether you’re just starting out in real estate or you’ve been an agent for a long time, a focus on smaller, less competitive markets can be …

How to Compete With Top Agents, Even When You’re New

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Sales Tips & Techniques 2 Comments

By Alexis Craig

My family hates playing board games with me. I’m really competitive. They like to say, “It’s just for fun,” but I’m not buying any of it. I play to win.

That mindset is present in every aspect of my life, especially real estate. I have this obsession with becoming the best — with developing unapologetic mastery in …

How to Use Co-Promote in Your Real Estate Marketing

Blog Contributor communication, Sales & Marketing, Technology & Social Media 3 Comments

By Anita Clark

Building a website, posting content, then hoping consumers find you online is a bit like putting a sign in a yard, performing no marketing, and hoping a bunch of potential buyers stop by or call for a preview. Getting your content found online by real estate consumers takes work.

If you have created a masterpiece you know …

Tips for the Spring Market

Blog Contributor Consumer, Sales & Marketing, Working with Clients 2 Comments

By Drew Heasley

The spring market is traditionally the hottest real estate market across the country. For my area in Pennsylvania, the busiest parts of the year are early spring and then again when school lets out. As an agent, you need make sure you and your clients are prepared for these annual peaks.

Sellers

Your sellers will be asking …

Creating Shareable Real Estate Graphics

Blog Contributor Consumer, Technology & Social Media 1 Comment

By Kyle Hiscock

When people ask me what I do for a living, the easiest response is to say I’m a real estate agent. If I really wanted to get into great detail, the answer would be something along the lines of, “I’m a digital marketing company that happens to help buyers and sellers with their real estate needs.”

With …

Resolve to Stop Losing Listings

Blog Contributor Consumer, Sales & Marketing, Sellers Leave a Comment

By Lee Davenport

Listing Leader — Is this title on your New Year’s resolution list? How about on your business plan for this year? I’m here to tell you, that you can make it happen. Here are four considerations to help, but only if you’re willing to subscribe to the notion of “out with the old, in with the new.”