Below you'll find a list of all posts that have been tagged as “marketing”
By Samantha Jones My, how times change. In the span of a few weeks, our entire world and industry has been turned upside down. The Earth keeps spinning while the normalcy of our lives is indefinitely put on hold due to the COVID-19 pandemic. We’re living in unprecedented times—social distancing, sheltering in place, and quarantines have become necessities. Repeat after …
By Lee Davenport Is your real estate sales business ready for the changes—whether short or long term—that coronavirus is bringing to the real estate industry? The Center for Disease Control and Prevention is urging people to work from home if they can. But articles that discuss what life will be like working remotely don’t get to the heart of what …
By Rebecca Donatelli Anyone who knows me knows that I love coffee. I usually drink four or five cups per day—no exaggeration. In fact, it’s rare to run into me without a coffee in hand. My friends know it, my clients know it, even my favorite home inspector knows it (the first time I showed up at one of his …
Are you looking for sage advice from an industry veteran on how to grow your business? YPN Lounge blogger and real estate coach Lee Davenport, PhD, shares her real estate journey and lessons learned along the way in her recent one-on-one interview with Kyle Eaves, an agent with Better Homes and Gardens Real Estate Metro Brokers in Atlanta. Get to …
*The quiz closed on Aug. 29, 2019. Thank you to the 1,830 people who participated! By Lee Davenport Are you still stuck in the vortex of what I call the “wild, wild west” of social media? That’s a dangerous place for your business to stay. The “wild, wild west” of social media was a time when anything and everything seems …
By Matt Clements If you’ve recently relaunched your YPN, or you’ve seen sluggish attendance, you may be in need of a new marketing plan for your group’s events. The key is to start early, at least eight to 12 weeks out. Then you need to take a multi-placement marketing approach: videos on your association’s website, videos on your local and …
By Lee Davenport Do you wish you could attract more of the public to your business? Maybe AnswerThePublic.com can help. AnswerThePublic.com is a search insight tool. Enter a keyword, phrase, or topic (such as real estate) and the results will show questions people are asking on Google and Bing on the subject. It could be helpful in researching what types …
By Chirag Shah Can you remember what it was like when you bought your first home? Whether you’re moving out of your parents’ house for the first time, buying your first place when getting married, or purchasing a larger home for an expanding family, you are going through an extreme change. For most people, everything they’ve ever known and called …
By Drew Heasley I want to share some smart and efficient ways to spend your precious marketing dollars, as well as some tips for avoiding high-cost, low-producing marketing. The key is to find the marketing plan that works for you and stick with it. 1. Don’t sign a contract for a marketing program. You should never have to sign a …
By Dale Swanton Millennials are all grown up! The generation that came of age around the turn of the century are now in their 20s and 30s. While generational groups can be difficult to define with any specificity, the Pew Research Center, one of the country’s leading research institutions, considers millennials to be those born between 1981 and 1996, making …
