Below you'll find a list of all posts that have been tagged as “marketing”
By Brooke Wolford You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you. What mental perception does your client get that triggers a spark? You can look at the beginning process of a client contacting …
By David Krichmar As I talk to newer REALTORS®, about 50 percent of them do not want to commit to a “niche” or area of expertise. “I sell anywhere so I do not want to commit to one area,” which is a valid point. But at the same time, every REALTOR® sells anywhere locally. So how do you separate yourself …
By Toby Boyce We’ve all seen the advertisements on television. The more Axe bodywash you use, the more female attention you are going to get. Well, I recently conducted a not-at-all scientific experiment and wore Axe body wash to the library. A couple of girls and guys smiled at me, but I was really disappointed as I expected there to …
By Stefanie Hahn You have your Google profile, right? Well now it’s time to start using Google +1. Haven’t heard of it? Think of it as the Facebook “like” button for the Internet. Watch this tutorial video to see how Google +1 works and consider adding the function to your website and/or blog to vamp up your SEO. Stefanie Hahn …
By Lynn Minnick It wasn’t that long ago that my partner and I were kicking around ideas for a spring marketing plan on our big listing on the Connecticut River. After all that snow and a wet early spring we were looking for fresh ideas and an approach we hadn’t tried yet. Enter the live webcam: A fun way to …
By Dave Robison About 10 years ago when I started advertising online, I knew I only had a few years before the rest of the world caught up. When I first broke out my SEO and PPC campaign, I was paying $1,000 a month. It gave me heartburn at the time, but my business grew and flourished. That first month …
By Brett Caviness I strongly believe in the power of positive thinking and live by it everyday. As a determined entrepreneur and recent graduate of the University of Northern Iowa, I am goal-oriented and envision my plans becoming a reality. I work toward my goals each and everyday. I have been in the business since 2009, but recently began a …
By Subhi Gharbieh Have you ever thought about some things you can incorporate into your listing presentation that will really juice it up? Here are a few tips to help you get your listing presentation looking like Barry Bonds. Show them: 1. Graphs, Charts, Tables of Market Data. Comps, recent sales, and anything that can be explained with numbers, make …
By Toby Boyce “What do you think Heather Jones* does?” my mother-in-law inquired as we followed a heavily decorated mini-van through the streets of a north-central Ohio community. “Well, I think it would be real estate,” I replied. “You can just make out a ‘just listed’ and ‘sold’ in the paintwork beside the license plate.” “How in the hell was …
By Jared James Part of my job as a real estate speaker/trainer is to keep up to date on the latest news, fads, tools and technologies that come out so that I can determine if I think they are here to stay and worth covering with REALTORS®, or if they are here today and gone tomorrow and not worth our …
