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The No. 1 Reason Most Real Estate Pros Struggle to Close the Deal

Drew Burks Closing, Professional Development, Sales & Marketing, Technology & Social Media 3 Comments

By Drew Burks What’s in a number? I think we can all agree that not much has changed in the real estate industry over the years; so when social media took the world by storm, it was exciting to see how well it was received by real estate practitioners.  Unfortunately, there is an underlying principle being taught to practitioners and …

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Don’t be Avril Lavigne

Blog Contributor Business Challenges, Professional Development, Sales & Marketing, Technology & Social Media 4 Comments

By Nobu Hata

I got stuck watching the Olympic Closing Ceremony and the highlight – for me – was watching how uncomfortable Avril Lavigne looked singing her hit opus “Girlfriend.”  It was painful watching the once married, now divorced, 26-year-old post-tweenage pop punk princess singing an ode to adolescent high school girlfriend jealousy, while looking – literally – like she …

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The Future of Google, Real Estate: Collaboration

Blog Contributor Sales & Marketing, Technology & Social Media 7 Comments

By Nobu Hata Has anyone else started having the “Google” question pop up during their listing presentations?  Not your website, nor your blog, or your Facebook page inquiry – the “can you make our home show up in Google?” question.  It may be just that my clients tend to be a little more tech-savvy than your average buyer or seller, …

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Are Your Old Lovers Lurking Out There?

Blog Contributor Technology & Social Media 7 Comments

By Stefanie Hahn As I was teaching a new agent class in one of our offices last week I was stopped by an agent with the following assertion… “Social media is for single people, I don’t need it.” Fascinated, I detour the training for a deeper look inside his mind.  After all, Facebook has more than 350 million users – …

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Real-Time Real Estate

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 4 Comments

By Nobu Hata I was just getting used to the concept of sharing my Facebook status with folks other than my family and friends when Twitter came along a couple years back. Then came 2009; the year of the citizen journalist; the year near-instantaneous sharing of events, pictures, and Web-links with your friends/family/clients/anyone in general became the new norm. It …

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Being Business Effective via Social Networking

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 4 Comments

By Brooke Wolford Social networking to many is extremely confusing and some think is a complete waste of time.   But it is there to help you brand yourself. There are so many sites and you must be active on all of them for it to be effective.   Here are some ways to simplify the process and to get noticed: 1.  …

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What’s Your Chicken Fried Meatloaf Approach?

Blog Contributor Sales & Marketing 3 Comments

By Jeremy Williams I had lunch last week with a friend from church at a quaint diner called Country Roads in Conroe, Texas.  When looking at the menu, my friend suggested ordering off menu.  Usually I am not the type to do this, but I was intrigued when he mentioned chicken fried meatloaf.  It sounded dangerously good and definitely outside …

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No Shoes to Fill Except Our Own

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media, Working with Clients 3 Comments

By Kelly Reark According to NAR’s Home Buyer and Seller Survey, the median age for REALTORS® is 54, while the median age for first-time home buyers is 30.  The median age for a repeat buyer was only 47. The “average” real estate professional is likely not as keen on technology and gadgetry as we are.  Nor do they adjust to …

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Poll: How Much Do You Spend on Closing Gifts?

Melissa Tracey Outreach, Polls, Professional Development, Sales & Marketing, Working with Clients 25 Comments

REALTOR® Magazine online will be featuring an upcoming article about closing gifts, and we want to hear from you! Please answer our two poll questions below and, if you’re interested in sharing your thoughts for the article, send us your comments to our two extra questions below or just share your comments on this blog. <a href=”http://answers.polldaddy.com/poll/1806038/” mce_href=”http://answers.polldaddy.com/poll/1806038/”>How much on …