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Don’t Be That Guy

Blog Contributor Code of Ethics, Helpful Tools, Professional Development, Sales & Marketing 10 Comments

By Brooke Wolford It could just be me, but are you questioning why we still run into bad photos and poor property descriptions? It seems like a slight epidemic in my world lately. Every single time I run into this I always get a little frustrated and wonder how this happens. A few examples: 1. A listing description that said, …

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Have You [Insert Social Media Platform]ed About Your Listing Today?

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 3 Comments

By Melissa Krchnak Have you tweeted about your new listing? Did you take a picture and +1 it on Google Plus? Are your friends liking it on Facebook? Is your tour going viral thanks to YouTube? Sounds silly and yet I’m serious. Have you Googled your listing yet? I bet the person who wants to buy it has. They’ve map searched it, …

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Finding Your Inner Princess

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing 6 Comments

By Anand Patel Now that I have your attention, let me explain! Last month my wife and I took our three-year-old daughter to the Disney On-Ice show that came to our town (Tampa, Fla.). It wasn’t until the day of the event that my wife decided to tell me this show, which was called Disney on Ice: “Dare to Dream,” …

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Popular Technology: Here Today, Overrated Tomorrow

Blog Contributor Professional Development, Technology & Social Media 4 Comments

By Laura Rubinchuk Schwartz It seems there’s a new hyped technology in real estate every week. Old favorites include Facebook, Craigslist, Twitter, Blogging, YouTube, and LinkedIn. But what about those sites that were so popular so fast and now we never hear about them anymore? Remember Posterous, Postlets, and now Pinterest? Real estate agents tend to kill technology quickly. With …

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Business Planning for 2012

Blog Contributor Business Challenges, Helpful Tools, Professional Development, Sales & Marketing 1 Comment

By Rob Reuter, YPN Manager It’s official: 2012 has kicked into full gear. If you haven’t already, now is the time to start your business planning.  Elizabeth Mendenhall, 2012 chair of NAR’s Strategic Planning Committee, recently asked YPN members what kind of statistics they consider when forming their annual business plan.  From my former selling days, I focused mainly on …

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Break Into Video Marketing in 2012

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Technology & Social Media 9 Comments

By Stefanie Hahn Intimidated by video? Don’t be! There’s a plethora of ways you can incorporate video into your blog or website this year, without it being over-the-top promotional (and without your mug being the only thing in front of the lens). Here are some creative tips for video newbies. Stefanie Hahn is the education director for Coldwell Banker Hearthside, …

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Clean Your Social Media House in 2012

Blog Contributor Managing Your Office, Professional Development, Sales & Marketing, Social Media 10 Comments

By Stefanie Hahn Make a New Year’s resolution to better manage your name and online reputation. The first step is to figure out which social media platforms work best for you and your business. Check out my video to learn more. Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.

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10 Must-Have Tech Gifts for Road Warriors

Blog Contributor Helpful Tools, Technology & Social Media 11 Comments

By Shannon Williams King Looking for affordable, unique gifts for your loved ones or yourself? Here are five must-have tech gadgets all road warriors need, and a few more gift ideas I thought sounded cool! What’s on your list this year? 1.) Kindle Fire – At $199 who can’t resist finding out what all the fuss is about?  I love …

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5 Ways to Keep in Touch with Past, Current, and Future Clients

Blog Contributor Commitment to Excellence, communication, Consumer, Professional Development, Sales & Marketing 4 Comments

By David Krichmar Any time you come in contact someone who needs a REALTOR®, you should add them to your database.  Trust me, I know this idea in itself is not brilliant.  Once you have a database, how do you keep in touch with those clients? The key to having a database is to stay in touch with past clients, …

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7 Offline Marketing Ideas (Part II)

Blog Contributor Code of Ethics, Helpful Tools, Professional Development, Sales & Marketing 2 Comments

By David Krichmar And now for  Part 2.  (Check out part 1 here.) 4. Magnet Sign– “No one has ever called off a car magnet.” Really?  Ask around your office — someone has gotten a deal off their magnet sign on their car.  Get a nice and easy-to-read magnet for your car.  Heck, how else can someone tell you sell …