Below you'll find a list of all posts that have been tagged as “marketing”
Just like 360-degree tours, using video as part of your overall marketing strategy isn’t a luxury anymore. It’s a necessity. Video marketing is the cornerstone of a strong online presence, which is essential since about 97% of buyers use the internet in their home search, according to a National Association of REALTORS® (NAR) report. Adding consistent, branded and valuable video …
Use a .realtor™ domain to establish instant credibility and top search results. Content sponsored by get.realtor. Building your digital brand is one of the best ways to increase awareness of your business and the services you offer. A powerful online presence will help you drive leads through your website, generate referrals and grow your network. There’s no better way for …
By: Alex Craig Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home. I was 25 when I got started in real estate. I …
By: Jennifer Weinberg Merriam-Webster recently announced their word of the year for 2023: AUTHENTIC According to the long-trusted dictionary resource, authentic has two definitions: 1. Not false or imitation; real, actual. 2. True to one’s own personality, spirit, or character. Authenticity is a great word to reflect on as we move into the last couple of weeks of the year, …
By: Robert Gideon Building a successful real estate brand isn’t just a step; it’s your key to unlocking doors, literally and figuratively. In this guide, we’ll provide a step-by-step approach for establishing your brand while emphasizing the importance of nurturing relationships and using a Customer Relationship Management (CRM) system. Define Your Brand Identity Let’s kickstart your journey with the basics …
By: Robert Gideon You’ve earned your license. You’ve sent out handwritten notes. You’ve got your CRM of choice operational and you’ve gleefully stumbled through your first few transactions. Now what? Now, it’s crucial to find your niche so you can stand out in this competitive industry. There are several niches in the residential space. You could choose one by determining …
By. Lee Davenport, PhD Instagram has become a powerful platform for real estate agents and brokers to market themselves and connect with potential clients. While it may seem like a gold rush for many in the real estate industry, it’s important to note that simply being on Instagram and collecting likes is not enough to grow your business effectively. Success …
By: Alex Capazzolo In a competitive real estate market, it’s important to do all you can to sell a home. Around the country, the market is shifting from seller-focused to buyer-focused. California, for example, has seen dramatic drops in price as buyer falls. This time last year, houses sold almost as soon as they hit the market, even in more …
By Alex Craig My real estate market in Michigan is clearly defined by a busy season and a slow season. During the slow season, it can be hard for real estate agents to stay motivated and find ways to generate new business. Every year, I see fewer and fewer people coming into the office from December to February. In fact, …
By Lee Davenport There’s something about the start of the new year—even if we’re already a few weeks in—that makes it a motivating time to begin new initiatives, goals, and schedules. But is it really necessary? Here are two considerations to help you identify if it’s time to switch things up in 2022. 1. Did you have a seemingly good …
