5 Tips for New Agents Born After 9/11

Blog Contributor Advertising & Prospecting, Establishing Your Business, Sales Tips & Techniques 3 Comments

By Jasen Edwards

 

Dear 18-year-old agent,

I remember the day I received my real estate license exam results in the mail. It was just a few weeks after I’d turned 18, and as I slid the single piece of paper out of the envelope from the Texas Real Estate Commission, I saw the word “PASS.” I was looking out …

9 Tech Tools to Improve Your Customer Service, Recession-Proof Your Business

Blog Contributor Sales & Marketing, Technology 2 Comments

By Lee Davenport

“I just didn’t feel like she was putting in the effort needed to sell my home.”

Whoa. Mic and jaw drop.

This is not a hypothetical statement. I recently spoke to a homeowner who is beyond the point of frustration with his previous agent—whom he fired—due to the terrible service he received.

Double yikes.

These are not …

Use Social Media to Update an Old School Marketing Tool

Blog Contributor Sales & Marketing, Social Media, Technology 2 Comments

By Lee Davenport

The year 2020 has been a lot of things to a lot of people. But for real estate pros, this can and should be the year that your business explodes with the help of social media.

Don’t sleep on fact that social media has the power to connect you to people during this moment in time when …

Digital Marketing in the Time of Coronavirus

Blog Contributor Technology & Social Media, Working with Clients 2 Comments

By Tina Kocak-Hodapp, Adwerx

People might be shutting their doors, but they’re opening their apps.

These are uncertain times, to say the least. Local and federal legislatures are responding daily to the spread of the coronavirus, and we’ve seen companies adjust their activity or close altogether. This is all causing a major shift in the workforce. Most business owners are …

Best SEO Practices for Real Estate Agents

Blog Contributor Technology 2 Comments

By Anita Clark

Real estate agents are always vying for the top spot on Google in their area but are quickly squashed by the big guys – Zillow, Trulia, Redfin, etc. They have bigger marketing budgets, faster websites, professional marketing and SEO teams, and every detail of a listing covered. How can your average real estate agent not just survive …

Keeping Business Afloat During a Pandemic

Blog Contributor Business Challenges, Working with Clients 4 Comments

By Samantha Jones

My, how times change. In the span of a few weeks, our entire world and industry has been turned upside down. The Earth keeps spinning while the normalcy of our lives is indefinitely put on hold due to the COVID-19 pandemic. We’re living in unprecedented times—social distancing, sheltering in place, and quarantines have become necessities.

Repeat after …

One Tool That May Save Listing Agents’ Business in the Age of COVID-19

Blog Contributor Business Challenges, Technology 2 Comments

By Lee Davenport

Is your real estate sales business ready for the changes—whether short or long term—that coronavirus is bringing to the real estate industry?

The Center for Disease Control and Prevention is urging people to work from home if they can. But articles that discuss what life will be like working remotely don’t get to the heart of what …

How Starbucks Fast-Tracked My Real Estate Career—And I’m Not Talking About the Caffeine

Blog Contributor Establishing Your Business, Sales & Marketing 2 Comments

By Rebecca Donatelli

Anyone who knows me knows that I love coffee. I usually drink four or five cups per day—no exaggeration. In fact, it’s rare to run into me without a coffee in hand. My friends know it, my clients know it, even my favorite home inspector knows it (the first time I showed up at one of his …

Dominate in Real Estate: Lee Davenport interview

Learn From the Pros: Build a Successful Real Estate Business

Blog Contributor Establishing Your Business, Marketing, Sales Tips & Techniques 1 Comment

Are you looking for sage advice from an industry veteran on how to grow your business? YPN Lounge blogger and real estate coach Lee Davenport, PhD, shares her real estate journey and lessons learned along the way in her recent one-on-one interview with Kyle Eaves, an agent with Better Homes and Gardens Real Estate Metro Brokers in Atlanta. Get to …

QUIZ: Will Your Social Media Ads Land You in a Hot Mess?

Blog Contributor Being a REALTOR®, Code of Ethics, Fair Housing, Legal 4 Comments

*The quiz closed on Aug. 29, 2019. Thank you to the 1,830 people who participated! By Lee Davenport Are you still stuck in the vortex of what I call the “wild, wild west” of social media? That’s a dangerous place for your business to stay. The “wild, wild west” of social media was a time when anything and everything seems …