Instagram Influencer Marketing: Selling a Luxury Property

Blog Contributor Advertising & Prospecting, Sales Tips & Techniques, Social Media 2 Comments

By Joy Bender With 1 billion Instagram users, you’re missing out if you’re not using Instagram influencer marketing as part of your luxury property sales strategy. To help other real estate professionals figure out how to market on Instagram, I’ve created a two-part blog series. This post outlines what social media influencer marketing is and how can be advantageous to …

The Reality of Real Estate Success

Blog Contributor Establishing Your Business, Residential Real Estate, Sales & Marketing, Sales Tips & Techniques, Working with Clients Leave a Comment

By Lee Davenport So you want to be a multi-million dollar real estate agent. The TV shows make it look easy. Simply sell one or two (multi-) million dollar listings and you are on the fast track to your first Aston Martin, Maserati, or some other luxury item of choice. And for some, it may be that simplistic. But in reality, …

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Working With High Profile Clients

Blog Contributor Code of Ethics, Commitment to Excellence, Helpful Tools, Sales & Marketing, Working with Clients 3 Comments

By Scott Newman I recently had the privilege to do some work for high-profile clients. While I did enjoy working with them, I was reminded of just how different their expectations can be.  As such, I thought it would be pertinent to review some simple tips and strategies so that should you ever have the opportunity to work with such …

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What is Your Real Estate Expertise?

Blog Contributor Classes & Education, Establishing Your Business, Helpful Tools, Professional Development, Sales & Marketing 2 Comments

By Trisha Ocona Francis Being a real estate professional is more than just helping people sell, buy, or rent property, but rather assisting them in achieving their real estate goals. One of the best ways in doing so is by narrowing down your practice of real estate to an area you know extremely well, enjoy doing, and are committed to …