Why Real Estate Websites Need Community Pages

Blog Contributor Community, Establishing Your Business, Marketing, Professional Development, Technology, Working with Clients Leave a Comment

By Kyle Hiscock

It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale.  This is certainly a great feature that a real estate website should have, but ultimately this is not something that is going to “wow” the user.

The primary …

Become a Local Real Estate Expert Online

Blog Contributor Advertising & Prospecting, Being a REALTOR®, Community, Consumer, Establishing Your Business, Marketing, New REALTOR®, Outreach, Sales & Marketing, Social Media, Technology, Technology & Social Media, Working with Clients Leave a Comment

By Ryan Fitzgerald

One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website.

To attract local buyers or sellers to your site, you have to produce articles, videos, photos, inforgraphics, and other posts that help local consumers who are seeking …

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#Y4YPN From Grand Rapids, Mich.

Blog Contributor Personal Fulfillment, Young Pros in the Spotlight, YPN groups Leave a Comment

By Leanne Goff

The #Y4YPN campaign is a video series celebrating what makes YPN valuable to its members. Since introducing the campaign here on the Lounge a few weeks ago, the response has been tremendous.

Today, I’d like to share Carrie Lynn Reed‘s #Y4YPN. Carrie is a founding member and incoming chair for the Grand Rapids Association of REALTORS® YPN.

Google My Business, Google+ Builds SEO

Blog Contributor Marketing, Professional Development, Technology & Social Media 10 Comments

By Bill Gassett

There is no question that using Google Plus is important for a real estate agent looking to capture business from social media. What is often overlooked – and probably even more important – is using Google My Business (formerly Google Local) to tie your business in through search.

When someone does a search for a local business …

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Keep it Relevant in Content Marketing

Blog Contributor Professional Development, Sales & Marketing, website Leave a Comment

By Brandon Doyle Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is important that what you talk about on your real estate blog or website is relevant to your reader, and to your …