7 Reasons My First Instagram Influencer Event Was a Failure

Blog Contributor Sales & Marketing, Technology & Social Media 6 Comments

By Joy Bender

I’ve found Instagram marketing for real estate to be an important part of my marketing strategy. This past June, I organized my first San Diego luxury real estate Instagram influencer event to launch a new $7.75 million listing.

This article is the second of a two-part blog series on Instagram marketing for real estate. Part one, Instagram …

Resolve to Stop Losing Listings

Blog Contributor Consumer, Sales & Marketing, Sellers Leave a Comment

By Lee Davenport

Listing Leader — Is this title on your New Year’s resolution list? How about on your business plan for this year? I’m here to tell you, that you can make it happen. Here are four considerations to help, but only if you’re willing to subscribe to the notion of “out with the old, in with the new.”

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Virtual Tours Go 3-D With Matterport

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 3 Comments

By Brandon Doyle My Matterport Pro 3-D camera system arrived on Thursday, and agents who are early adopters of new technology will see the benefits of being able to offer your clients something that no one else can do. Matterport is the equivalent of HD Google Street View for the interior of a house. It provides consumers the ability to …

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‘Coming Soon’ Listings: The Only Question You Need to Ask

Blog Contributor Professional Development, Sales & Marketing, YPN News 32 Comments

By Sam DeBord There has been a lot of discussion lately about the propriety of pre-marketing listings. Promoting a “coming soon” listing on Zillow has been widely debated. I’ll attempt to make the discussion for a REALTOR® as simple as possible. Ask yourself one single question, and you’ll know how to deal with this issue. If you attempt to sell …

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Hey Home Owners, Leave the Hard Work to Us!

Blog Contributor Sales & Marketing, Sellers, Technology 6 Comments

By Paul Everett The first indication from many home owners that they are seriously considering selling their home is often through a free listing on Zillow, Trulia, Craigslist, StreetEasy, or other regional and national For Sale By Owner sites. With the expansion of FSBO advice companies as well as online listing tools—particularly Zillow and Trulia—an increasing number of home owners …

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The Three Ps of Real Estate

Blog Contributor Business Challenges, Commercial, Sales & Marketing 5 Comments

By Jason O’Neil I was going through our listing system the other day and became amazed at the amount of things we do to list a home. The list seems to get longer and more comprehensive as the years pass. One of these days, I may consolidate it and eliminate things, but for now it works and works well. This …

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It’s Time to Rethink How We Price Our Listings

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 14 Comments

By Marianne Guenther Bornhoft A  new study just released from the Pew Research Center’s Project for Excellence in Journalism indicate that half of American adults have mobile Internet access via a tablet or smartphone.  This is a major shift on how we as REALTORS® might want to review how we price our listings. Now more than ever, it is important …

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Don’t Be That Guy

Blog Contributor Code of Ethics, Helpful Tools, Professional Development, Sales & Marketing 10 Comments

By Brooke Wolford It could just be me, but are you questioning why we still run into bad photos and poor property descriptions? It seems like a slight epidemic in my world lately. Every single time I run into this I always get a little frustrated and wonder how this happens. A few examples: 1. A listing description that said, …

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Ugly Website Syndrome

Blog Contributor Helpful Tools, Marketing, Professional Development, Technology & Social Media 7 Comments

By Ryan Gervais Do you suffer from ugly website syndrome?  Does your website have a twin? If you answered yes to either question, it is time to “get real,” as Dr. Phil would say, and develop a better brand image for your website.  In my last article, I gave a bold statement: to try and help every reader get one …

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5 Reasons to Love Realtors Property Resource®

Blog Contributor Helpful Tools, Professional Development, Technology & Social Media 1 Comment

By Stefanie Hahn Realtors Property Resource® was recently introduced to my market and I am pleasantly surprised by how much I love this tool.  For those of you not familiar with RPR, it is a database of 116 million homes nationwide that (once your MLS allows), you can access to search, compare, create reports with data from a myriad of …