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Dealing With Unrealistic Sellers

Blog Contributor Code of Ethics, Mark-to-Market, Professional Development, Sales & Marketing, Sellers 7 Comments

By Scott Newman The market is recovering—in some areas it’s even a seller’s market—and that means sellers can once again be a little more demanding…and a little more unrealistic. So your client is turning into a “sellerzilla.” What do you do when your relationship with the client is on the line, but you need to get your point across?  Read …

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Have You [Insert Social Media Platform]ed About Your Listing Today?

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 3 Comments

By Melissa Krchnak Have you tweeted about your new listing? Did you take a picture and +1 it on Google Plus? Are your friends liking it on Facebook? Is your tour going viral thanks to YouTube? Sounds silly and yet I’m serious. Have you Googled your listing yet? I bet the person who wants to buy it has. They’ve map searched it, …

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Best Practices for Multiple Offer Situations

Blog Contributor Business Challenges, Code of Ethics, Professional Development, Sales & Marketing 11 Comments

By Scott Newman Real estate is back in 2012 in a big way. Many markets are seeing price increases in response to dwindling inventories as more and more buyers are getting off the fence every day.  With that in mind — especially since it’s been so long since we’ve had the opportunity to use the phrase “multiple offer” — I …

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Does Your Listing Need a Cut-Off Date?

Blog Contributor Business Challenges, Professional Development, Sales & Marketing 2 Comments

By Melissa Krchnak Who has an influx of buyers? We sure do! My market (the Inland Empire of Southern California) is crawling with them. Our middle market is sitting a bit, but our entry-level and high-end are moving quite quickly… with multiple offers over asking! That got me thinking: With lower inventory and a ton of activity, should I be …

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You’re Too Honest: A Recap of My Recent Listing Appointment

Blog Contributor ethics, Sales & Marketing, Working with Clients 5 Comments

By Laura Rubinchuk Schwartz

I met with a very nice couple looking to retire and relocate out of the area, which means selling their home of 20+ years. It had been many, many years since they needed the services of a REALTOR® or learned of the new way things are being done to sell a home, prepare for listing, and …

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A Powerful Lesson in Follow-Up

Blog Contributor Business Challenges, Sales & Marketing, Working with Clients 4 Comments

By Alex Milshteyn It seems that every year I learn the lesson of how important it is to follow-up. I recently received a referral from a past client. My past client gave me a glowing review, hence their friends called me. I met with the lovely couple to talk about the sale of their home. I met with them twice, …

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Are You an Order-Taker or a True Salesperson?

Blog Contributor Professional Development, Sales & Marketing 1 Comment

By Dave Robison According to NAR’s report about real estate professionals, the majority of us came from admin jobs rather than sales jobs. There is a high probability that the majority of you reading this are order-takers.  The good news is you can change that. You can become a better sales person. I admit it, I was an order-taker and …

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Sometimes It’s Just Not Worth It

Blog Contributor Business Challenges, Sellers 3 Comments

By Jeremy Williams I have heard other real estate practitioners say, “If you don’t take the listing, someone else will end up listing the home, selling it and making a commission.” I recently fell into that mindset and regretfully so. After months of actively marketing a property using both my time and money, the seller pulled their listing agreement saying …