7 Steps to Crafting a Better Sales Story

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques, Sellers, Staging, Working with Clients Leave a Comment

By Nico Hohman

Is your listing presentation working for you? Are you getting as many listings as you want?

If the answer is “no,” then it may be time to craft a better sales story.

According to Donald Miller, author, speaker, and founder of The StoryBrand Process, you should think of your listing presentation as a story. As humans, we …

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3 Ways to Deal With Unrealistic Sellers on Pricing

Blog Contributor Business Challenges, Sales & Marketing, Seller Financing, Sellers 13 Comments

By Wade Corbett How much time do you spend time researching and creating comparables for properties that you aspire to list? You then sit down with the homeowners and they have decided—in their infinite wisdom—that you should list it at a higher price than you suggested. What do you do? Many agents will say, “Sure! Let’s list it at your …

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The Three Ps of Real Estate

Blog Contributor Business Challenges, Commercial, Sales & Marketing 5 Comments

By Jason O’Neil I was going through our listing system the other day and became amazed at the amount of things we do to list a home. The list seems to get longer and more comprehensive as the years pass. One of these days, I may consolidate it and eliminate things, but for now it works and works well. This …

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What Olympic Sport is Your Listing Presentation?

Blog Contributor communication, Professional Development, Sales & Marketing 1 Comment

By Melissa Krchnak I obviously am not an expert in what anyone else’s listing presentations are like, I only know mine. Yet I heard someone talking about the Olympics recently, and with my market’s emphasis on the need for more inventory, it got me thinking. Is your listing presentation like watching cycling or gymnastics? I can dig both, and yet …

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Juicing Up Your Listing Presentation

Blog Contributor communication, Helpful Tools, Professional Development, Sales & Marketing, Sales Tips & Techniques, Technology & Social Media Leave a Comment

By Subhi Gharbieh Have you ever thought about some things you can incorporate into your listing presentation that will really juice it up? Here are a few tips to help you get your listing presentation looking like Barry Bonds. Show them: 1.      Graphs, Charts, Tables of Market Data. Comps, recent sales, and anything that can be explained with numbers, make …