Take the 4-Week J.E.D.I. Challenge to Promote the American Dream of Fair Homeownership

Blog Contributor Being a REALTOR®, Fair Housing 1 Comment

By Lee Davenport

“There is no other organization that can end residential segregation like your organization,” Eddie S. Glaude Jr. told REALTORS® during the 2020 Leadership Summit. “We may work in integrated places, but in the intimate spaces, we don’t know each other. We are walking mysteries to one another, and that has everything to do …

9 Tech Tools to Improve Your Customer Service, Recession-Proof Your Business

Blog Contributor Sales & Marketing, Technology 2 Comments

By Lee Davenport

“I just didn’t feel like she was putting in the effort needed to sell my home.”

Whoa. Mic and jaw drop.

This is not a hypothetical statement. I recently spoke to a homeowner who is beyond the point of frustration with his previous agent—whom he fired—due to the terrible service he received.

Double yikes.

These are not …

Use Social Media to Update an Old School Marketing Tool

Blog Contributor Sales & Marketing, Social Media, Technology 2 Comments

By Lee Davenport

The year 2020 has been a lot of things to a lot of people. But for real estate pros, this can and should be the year that your business explodes with the help of social media.

Don’t sleep on fact that social media has the power to connect you to people during this moment in time when …

Don’t Ditch Your Marketing Strategy—Dominate It

Blog Contributor Being a REALTOR®, Marketing 1 Comment

By Lee Davenport

If you are a newer real estate licensee, you’re likely trying to “crack the code” on how to attain regular closings. In other words, enough closings to meet your financial needs and to make this career path worthwhile.

You may be spending a small fortune to generate online leads, yet feeling like your business is just not …

Sharing the Relief Every Homeowner in Your Database Needs

Blog Contributor Community, Customer Service, Helpful Tools, Working with Clients 1 Comment

By Lee Davenport

There may be someone in your database who has experienced a layoff due to the coronavirus pandemic. But you won’t know until you ask.

Right now, during these challenging times, it’s more important than ever for real estate professionals to make meaningful connections.

There are resources available for homeowners affected by the pandemic, which they should pursue …

One Tool That May Save Listing Agents’ Business in the Age of COVID-19

Blog Contributor Business Challenges, Technology 2 Comments

By Lee Davenport

Is your real estate sales business ready for the changes—whether short or long term—that coronavirus is bringing to the real estate industry?

The Center for Disease Control and Prevention is urging people to work from home if they can. But articles that discuss what life will be like working remotely don’t get to the heart of what …

Dominate in Real Estate: Lee Davenport interview

Learn From the Pros: Build a Successful Real Estate Business

Blog Contributor Establishing Your Business, Marketing, Sales Tips & Techniques 1 Comment

Are you looking for sage advice from an industry veteran on how to grow your business? YPN Lounge blogger and real estate coach Lee Davenport, PhD, shares her real estate journey and lessons learned along the way in her recent one-on-one interview with Kyle Eaves, an agent with Better Homes and Gardens Real Estate Metro Brokers in Atlanta. Get to …

Get 2020 Vision for Your Business

Blog Contributor Establishing Your Business, Helpful Tools 2 Comments

By Lee Davenport

I just read an article that says January 17 was the day most people give up on New Year’s resolutions. It’s so prevalent that January 17 has been negatively coined Ditch Your Resolution Day. How is that for demotivation? The struggle is real!

If you made it past January 17, good for you! Those of us who …

The 10-Minute MBA: Motivating Your Sales Team

Blog Contributor Business Challenges, Managing Your Agents 1 Comment

By Lee Davenport

We all want to work smarter and not just harder, right?  But if we’re managing brokers, trainers, or team leaders, how do we motivate our salespeople in such a way that actually inspires them without leaving us “busted and disgusted”?

Check out this 10-minute interview I loved doing with Dotloop‘s content specialist, Brian Boys, on how to …

How to Be an Innovative Agent in the Age of iBuyers

Blog Contributor Business Challenges, Sellers 2 Comments

By Lee Davenport Blockbuster, Toys R’ Us, Blackberry, Amazon, Netflix: What do those names mean to you? You may see Amazon and Netflix as innovative companies that make life easier for consumers. They’ve also evolved over time. Remember when we rented Netflix DVDs through the mail before they offered streaming? Amazon started as an online bookstore. Today, the retailer spoils …