QUIZ: Will Your Social Media Ads Land You in a Hot Mess?

Blog Contributor Being a REALTOR®, Code of Ethics, Fair Housing, Legal 1 Comment

By Lee Davenport

Are you still stuck in the vortex of what I call the “wild, wild west” of social media? That’s a dangerous place for your business to stay.

The “wild, wild west” of social media was a time when anything and everything seems to be allowed when it came to marketing your real estate business online—from harmless quirky …

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A Hack to Help Your Marketing Grab More Attention

Blog Contributor Consumer, Outreach, Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport

Have ever wished there was a genie who could help you craft the perfect subject line to get more people to open your emails? Or come up with that eye-grabbing copy so your mailers don’t end up directly in the trash? How about some help writing  social media posts that your followers will actually read? Then you …

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Mess-Free Social Media: Don’t Get Blocked

Blog Contributor Outreach, Sales & Marketing, Social Media, Technology & Social Media Leave a Comment

By Lee Davenport

I’ve seen it before: accounts are blocked, business drys up, and worse yet, a job is lost, fines are imposed, or licenses are revoked—all from a social media post. That’s a mess…a hot mess. It’s no secret that social media can grow your business—or destroy it.

Keep social media from messing up your business so that orange …

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Design a Social Media Post in Less Than 5 Minutes

Blog Contributor Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport

Don wrote: “I have no creative gene so it takes me literally hours to create snazzy social media posts. I can’t spend that much time as a ‘solo-preneur,’ but I know the importance of my business being on social media. Dr. Lee, help!”

Dr. Lee’s response: You are over-spending your time on creating social media posts for …

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Using Hashtags in Your Online Marketing

Blog Contributor Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport

When you need to look something up, what do you do?  Many of us will grab our phone, laptop, or computer and do a Google or Bing search. But, wait: You just realized that does not work on social media. Now what? Will you have to scroll through zillions of accounts, photos, and posts to find that …