Starved for Networking Events While Social Distancing? The New(ish) Clubhouse App Can Help

Blog Contributor Networking, Sales & Marketing, Technology & Social Media 8 Comments

By Lee Davenport

In case you missed it, we are still social distancing. As a result, I have heard from many real estate pros asking how they can get in front of people and be part of a community online. You know, the OGs of connecting virtually with groups of new people on Facebook, Eventbrite, and Snapchat, to just name …

A New Amazon Feature That Could Help Generate Leads

Blog Contributor Establishing Your Business, Helpful Tools, Sales & Marketing, Sales Tips & Techniques, Technology 5 Comments

By Lee Davenport

Are you looking for new and inexpensive ways to generate leads in a socially distant world?

What if I told you I know of a new tool that will actually pay you to generate leads?

Y’all (when I get excited my southern twang comes out), Amazon has a new feature called Explore that I believe can add …

Are You Ready to Start 2021 as a J.E.D.I. Defender?

Blog Contributor ethics, Fair Housing 6 Comments

By Lee Davenport

If 2020 has inspired you to promote fair housing for all, but you don’t know where to begin, then join the J.E.D.I. (Justice + Equity + Diversity + Inclusion) Defender Challenge to kickstart 2021.

Learn more about being a fair housing J.E.D.I. Defender in my post, “Take the 4-Week J.E.D.I. Challenge to Promote the American Dream of …

Take the 4-Week J.E.D.I. Challenge to Promote the American Dream of Fair Homeownership

Blog Contributor Being a REALTOR®, Fair Housing 2 Comments

By Lee Davenport

“There is no other organization that can end residential segregation like your organization,” Eddie S. Glaude Jr. told REALTORS® during the 2020 Leadership Summit. “We may work in integrated places, but in the intimate spaces, we don’t know each other. We are walking mysteries to one another, and that has everything to do …

9 Tech Tools to Improve Your Customer Service, Recession-Proof Your Business

Blog Contributor Sales & Marketing, Technology 2 Comments

By Lee Davenport

“I just didn’t feel like she was putting in the effort needed to sell my home.”

Whoa. Mic and jaw drop.

This is not a hypothetical statement. I recently spoke to a homeowner who is beyond the point of frustration with his previous agent—whom he fired—due to the terrible service he received.

Double yikes.

These are not …

Use Social Media to Update an Old School Marketing Tool

Blog Contributor Sales & Marketing, Social Media, Technology 2 Comments

By Lee Davenport

The year 2020 has been a lot of things to a lot of people. But for real estate pros, this can and should be the year that your business explodes with the help of social media.

Don’t sleep on fact that social media has the power to connect you to people during this moment in time when …

QUIZ: Will Your Social Media Ads Land You in a Hot Mess?

Blog Contributor Being a REALTOR®, Code of Ethics, Fair Housing, Legal 4 Comments

*The quiz closed on Aug. 29, 2019. Thank you to the 1,830 people who participated! By Lee Davenport Are you still stuck in the vortex of what I call the “wild, wild west” of social media? That’s a dangerous place for your business to stay. The “wild, wild west” of social media was a time when anything and everything seems …

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A Hack to Help Your Marketing Grab More Attention

Blog Contributor Consumer, Outreach, Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport

Have ever wished there was a genie who could help you craft the perfect subject line to get more people to open your emails? Or come up with that eye-grabbing copy so your mailers don’t end up directly in the trash? How about some help writing  social media posts that your followers will actually read? Then you …

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Mess-Free Social Media: Don’t Get Blocked

Blog Contributor Outreach, Sales & Marketing, Social Media, Technology & Social Media Leave a Comment

By Lee Davenport

I’ve seen it before: accounts are blocked, business drys up, and worse yet, a job is lost, fines are imposed, or licenses are revoked—all from a social media post. That’s a mess…a hot mess. It’s no secret that social media can grow your business—or destroy it.

Keep social media from messing up your business so that orange …

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Design a Social Media Post in Less Than 5 Minutes

Blog Contributor Sales & Marketing, Technology & Social Media Leave a Comment

By Lee Davenport

Don wrote: “I have no creative gene so it takes me literally hours to create snazzy social media posts. I can’t spend that much time as a ‘solo-preneur,’ but I know the importance of my business being on social media. Dr. Lee, help!”

Dr. Lee’s response: You are over-spending your time on creating social media posts for …