Below you'll find a list of all posts that have been tagged as “leads”
By Brooke Wolford In the past year since I started my real estate marketing company Organamx, I’ve noticed one growing trend: Many people have the notion that you can pay to somehow prove that you’re successful. While you can pay for an amazing website, for placement on Google, and even for leads, spending money will never prove that you have …
By Dave Robison How many times have you heard it? You are your very own business owner in real estate. You are an independent contractor, you incur and write off expenses, you spend your own marketing dollars and you work your own hours. You own a business. It definitely sounds like a business. Years ago, I was convinced I had …
By Scott Newman You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately? Of course not! Social media is just a tool in your arsenal — and when used effectively and efficiently it can help you cultivate business. So, how do you best use social media to benefit your …
By Dave Robison When I first started in the real estate business more than 14 years ago, I took classes where everybody touted using flyers to “capture buyers.” One of the tactics was to leave the price off the flyer so that buyers would call to get the price. Others had special offers or asked buyers to call for …
By Jason O’Neil Referrals, referrals, referrals. We all get them and we all want more. We want referrals from our lenders, our title reps, our barbers, our past clients, and we especially want them from other agents. We love referrals because they are easy leads. They are not faceless Internet leads or the sometimes abrupt sign calls; they are real …
By Ryan Gervais Do you suffer from ugly website syndrome? Does your website have a twin? If you answered yes to either question, it is time to “get real,” as Dr. Phil would say, and develop a better brand image for your website. In my last article, I gave a bold statement: to try and help every reader get one …
By Stefanie Hahn In this video, I discuss six technologies to tackle in 2012. What have you already crossed off your technology to-do list? What do you still need to focus on this year? We are already one quarter into 2012, so let’s get moving! *Related: “Tried And True, But Not Tired: Email Marketing Now“ Stefanie Hahn is the education …
By Dave Robison About 10 years ago when I started advertising online, I knew I only had a few years before the rest of the world caught up. When I first broke out my SEO and PPC campaign, I was paying $1,000 a month. It gave me heartburn at the time, but my business grew and flourished. That first month …
By Stefanie Hahn In a recent post here at the YPN Lounge, Jessica Hickok encouraged us to avoid becoming the “Real Turd” who can’t separate his or her work life from anything else. She offered some great tips for managing our daily lives so that we don’t stand out as “that guy” or “that girl” with the annoying Bluetooth thingy …
By Toby Boyce I am the technology director for my office and have been doing a lot of teaching and developing new continuing education classes to assist those agents that are still struggling with technology and harnessing it to improve their business. To develop a sense of what was needed, I spent a lot of time talking to top-notch agents …
