Leads Need Conversation; Connectivity Grows Business

Blog Contributor Sales Tips & Techniques, Working with Clients 1 Comment

By Gary Ward

Ask anyone with knowledge about the real estate brokerage business and they’ll tell you; those who control the real estate listings control the real estate market. Listings are the key to an agent’s (and a broker’s) bottom line, especially in a market with historically low inventory, rapidly rising home prices, and growing demand from exploding generational populations. …

Hands Cutting Paper With Impossible Text

5 Tips for Rising to the Top in Real Estate

Blog Contributor Being a Broker, Sales & Marketing 3 Comments

By Rogers Healy

Every year, I eagerly read the RealTrends 500 rankings, an elite list of top 1.5% brokerages in the U.S. But this year was different. For the first time in 14 years, our Dallas-based firm made the list, ranked as one of the “Nation’s Best.” Data also showed that our firm was the top independently owned single-office brokerage …

5 Tips for New Agents Born After 9/11

Blog Contributor Advertising & Prospecting, Establishing Your Business, Sales Tips & Techniques 6 Comments

By Jasen Edwards

 

Dear 18-year-old agent,

I remember the day I received my real estate license exam results in the mail. Just a few weeks after I turned 18, I slid a single piece of paper out of the envelope from the Texas Real Estate Commission and I saw the word “PASS.” I was looking out from my third-floor …

Preparing For Your Best 2021 Starts Now

Blog Contributor Business Challenges, Sales & Marketing, Technology & Social Media 4 Comments

By Jef Conn

It’s hard to believe that this year has simultaneously flown by in what feels like three days while it’s also felt 312 years long. I don’t know about you, but I’ve learned a lot in 2020 that I hope to implement in my 2021 business. I hear from brokers and agents all across the country who are …

Don’t Ditch Your Marketing Strategy—Dominate It

Blog Contributor Being a REALTOR®, Marketing 1 Comment

By Lee Davenport

If you are a newer real estate licensee, you’re likely trying to “crack the code” on how to attain regular closings. In other words, enough closings to meet your financial needs and to make this career path worthwhile.

You may be spending a small fortune to generate online leads, yet feeling like your business is just not …

Best SEO Practices for Real Estate Agents

Blog Contributor Technology 2 Comments

By Anita Clark

Real estate agents are always vying for the top spot on Google in their area but are quickly squashed by the big guys – Zillow, Trulia, Redfin, etc. They have bigger marketing budgets, faster websites, professional marketing and SEO teams, and every detail of a listing covered. How can your average real estate agent not just survive …

Dominate in Real Estate: Lee Davenport interview

Learn From the Pros: Build a Successful Real Estate Business

Blog Contributor Establishing Your Business, Marketing, Sales Tips & Techniques 1 Comment

Are you looking for sage advice from an industry veteran on how to grow your business? YPN Lounge blogger and real estate coach Lee Davenport, PhD, shares her real estate journey and lessons learned along the way in her recent one-on-one interview with Kyle Eaves, an agent with Better Homes and Gardens Real Estate Metro Brokers in Atlanta. Get to …

Making Ends Meet Between Closings

Blog Contributor Business Challenges, Establishing Your Business 3 Comments

By Jef Conn

We’ve all been there—we close a deal and then realize it’s going to be a long time before our next deal closes because we don’t have anything else in the pipeline. That stress is something all agents have faced at some time in the career. Real estate is a tough job, but making the right money moves …

Turn Objections into Sales Opportunities

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques 1 Comment

By Lee Davenport

No. I’m not interested. Some other time. You don’t have to call me, I’ll call you.

If you’re “single and ready to mingle” this Valentine’s Day, you may know these are words of rejection. No means no in dating, PERIOD.

But in the world of residential real estate—where everyone needs a place to live—these words can be used …

7 Tips for Promoting Real Estate in 2019

Blog Contributor Business Challenges, Sales Tips & Techniques 59 Comments

By Anita Clark

Real estate is a competitive industry, which means that finding some way to set yourself apart from your fellow agents can occasionally feel like a lost cause. But you don’t need to completely reinvent the wheel. Often, effective real estate promotion is just a matter of putting a unique spin on a tried-and-true technique. Just a small …