Sarah shows her commitment to professionalism.

Better Than Instafamous: Q&A With Instagrammer Sarah Johnston

Blog Contributor Establishing Your Business, Marketing, Sales Tips & Techniques, Social Media 2 Comments

By Lee Davenport

Sarah Johnston (aka @AdventuresInRealEstateYYC) has what many might call “Instagram magic.” Beyond being an Instagram influencer, Sarah Johnston is an agent with MaxWell Capital Realty—Bridgeland, in Calgary, Alberta, Canada, and is also the president-elect to the Calgary Real Estate Board. She has even brought her talents to the University of Calgary as a guest instructor on the use …

Understand the Value of Social Listening

Blog Contributor Technology & Social Media Leave a Comment

By Erica Christoffer

Social media is likely a key part of your marketing and brand strategy. Many real estate professionals make it the crux of their lead generation, which is why social listening is so important.

There’s a common misconception that social listening and social monitoring are the same thing, according to NetBase, a social media analytics platform. And recognizing …

Quiz: Is Your Follow-Up Broken?

Blog Contributor consumers, Working with Clients Leave a Comment

By Lee Davenport

Have you ever heard the saying, “If it’s not broke, don’t fix it”? Yet, have you noticed that you don’t know what you don’t know?

Perhaps a method or strategy (or lack there of) is broken, yet because we don’t know it, we leave things as they are.

Using the poll option in Instagram Stories (which …

Setting Goals: New Year, New Opportunity

Blog Contributor Establishing Your Business, Professional Development, Sales & Marketing, Working with Clients 2 Comments

By Ryan Fitzgerald

What are your real estate goals for 2018? Writing them down is a great place to start.

For a little inspiration, I decided to ask brokers and agents from all over the country what their goals are for 2018 with three specific questions:

How do you set goals? What are your goals? How do you intend on …

How to Promote Your Real Estate Blog

Blog Contributor Establishing Your Business, Technology & Social Media 4 Comments

By Anita Clark

Finding it difficult to make an impact with your real estate blog? In this industry, half the battle is making sure that your traffic is actually relevant. Use these guidelines below to do exactly that, then take a look at this extended guide to creating and promoting real estate content.

The last thing you want your blog …

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Why You’re Not Generating Leads From Instagram

Blog Contributor Marketing, Sales & Marketing, Social Media, Technology & Social Media 3 Comments

By Lee Davenport

Are you posting like a manic on Instagram, using every hashtag known to man, yet you’re not generating leads from this popular social media network?

“Arrgh…,” you think. “I knew all of this ‘Insta-fame’ hype was nonsense,” you smirk and resign in frustration.

Not so fast, friend! Check out this short video to see if you are …

How to Use Failure to Grow Your Business

Blog Contributor Advertising & Prospecting, Establishing Your Business 2 Comments

By Alexis Craig

Why do you think we don’t make our failures public?

This is easy to see on social media. Pictures of couples on the beach in Punta Cana, our friend getting promoted to a management position, and our co-worker’s weekly production numbers dominate our newsfeeds. And we can’t help but ask ourselves, why is everyone having success but …

Giving Prospects Information They Can Use

Blog Contributor communication, Consumer, Sales & Marketing, Technology & Social Media, Working with Clients 1 Comment

By Anita Clark

People visit your website for one of two reasons:

1. They might be looking for an agent. If that is the case, they are already half sold. As long as your website looks professional, shows you as credible, and makes it easy to contact you, you have a new client.

2. They might be coming to your …

Under the Sells-Scope: ChatFuel

Blog Contributor Outreach, Technology, Technology & Social Media, Working with Clients 1 Comment

By Lee Davenport

In the film Transformers, I love how Bumble Bee and the other Autobots come to the aid of humans in style (a yellow Camaro with racing stripes and whatnot). Well, bots are not just for the movies.

As a real estate pro, you probably understand the need to connect with potential leads instantly. But, unfortunately, instantly might …

How to Throw a Memorable Client Appreciation Event

Blog Contributor Consumer, Customer Service, Establishing Your Business 1 Comment

By Brandon Doyle

Clients are the cornerstone of any successful enterprise, and this is particularly true in real estate, a business where relationships are central. Demonstrating your gratitude to past and present clientele has the potential to up your referrals, expand your database, and create face-to-face time with your business’s bread and butter: people. Take a look below at some …