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I Would Like a Cheeseburger, But Hold the Cheese.

Blog Contributor Business Challenges, Sales & Marketing, Working with Clients 3 Comments

By Jeremy Williams What would happen if you ordered a cheeseburger at a fast food restaurant, and in ordering asked to hold the cheese?  What reaction would you expect when you pulled up to the window to pay?  The reaction would most likely be confusion because the restaurant’s expectation is that when you order a cheeseburger from the menu that …