Giving Prospects Information They Can Use

Blog Contributor communication, Consumer, Sales & Marketing, Technology & Social Media, Working with Clients 1 Comment

By Anita Clark

People visit your website for one of two reasons:

1. They might be looking for an agent. If that is the case, they are already half sold. As long as your website looks professional, shows you as credible, and makes it easy to contact you, you have a new client.

2. They might be coming to your …

28 Great Real Estate Articles From 2016

Blog Contributor Community, Helpful Tools, New REALTOR®, Working with Clients 13 Comments

By Ryan Fitzgerald

With more than 2.5 million blog posts being published every day, it can be difficult to sort through the noise. Now that the year is coming to an end, I thought it it would be helpful to organize some of the year’s best real estate articles into one large round-up post for you.

I reached out to some great real …

5 Ways to Make Your Social Media Posts Shareable

Blog Contributor Consumer, Sales Tips & Techniques, Social Media Leave a Comment

By Brandon Doyle

Many real estate agents and business owners manage a Facebook page as a way to connect with old, new, and potential clients. Though your page may have a significant number of fans, what you might not realize is that your social media posts may only be reaching 12 percent of them, according to Facebook. Why does this …

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Keep it Relevant in Content Marketing

Blog Contributor Professional Development, Sales & Marketing, website Leave a Comment

By Brandon Doyle Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is important that what you talk about on your real estate blog or website is relevant to your reader, and to your …

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Happy Birthday, Generation Y!

Blog Contributor Sales & Marketing, Technology & Social Media 3 Comments

By Marianne Guenther Bornhoft 1982 was a year like no other. It created the Y generation. What’s so special about this group of people? A lot.  Its members aren’t afraid to tell you why. The name Generation Y first appeared in an August 1993 Ad Age editorial to describe people born 1982-2001 to Baby Boomers and early Generation Xers.  Neil …

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Have You [Insert Social Media Platform]ed About Your Listing Today?

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 3 Comments

By Melissa Krchnak Have you tweeted about your new listing? Did you take a picture and +1 it on Google Plus? Are your friends liking it on Facebook? Is your tour going viral thanks to YouTube? Sounds silly and yet I’m serious. Have you Googled your listing yet? I bet the person who wants to buy it has. They’ve map searched it, …

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The Last About Me Page You Will Have to Fill Out

Blog Contributor Professional Development, Technology & Social Media, YPN Events, YPN News Leave a Comment

By Stefanie Hahn I hope that your SocialBios is the last About Me page you will have to complete now that REALTOR.com and SocialBios have fully launched the Hyper-Social(TM) Agent Profile Pages and Hyper-Social(TM) Agent Recommendations. Presented at the Young Professional Network Sub-Committee Midyear meeting yesterday in Washington, D.C., you must understand that this is no ordinary About Me page. …

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YPN Helped Me Become a Better Agent

Blog Contributor Business Challenges, Helpful Tools, Personal Fulfillment, Professional Development 2 Comments

By Brooke Wolford I recently chatted with John DiBiase, NAR’s Government Affairs communications director.  We got into a discussion about YPN and how it changed my career.  I though it’s a valid story to share. When I first obtained my license, I began working in a large office. I started out by assisting a fellow agent. Within a month of …

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Too Much Disclosure: Be Careful!

Blog Contributor Business Challenges, Technology & Social Media, Working with Clients 12 Comments

By Cory Brewer An agent in my office recently had a deal where the clients on the other side of the transaction carelessly posted information online and it ended up costing them, BIG TIME. When selling a house, it’s very important that the seller provide full disclosure about its condition. When purchasing a house, it’s very important that the buyer …

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How Well Do You Know Your ‘Client?’

Blog Contributor Business Challenges, Working with Clients 4 Comments

By Subhi J. Gharbieh Many times agents are quick to use the “client” title for someone they are working with or representing in a real estate transaction.  There are so many people out there nowadays trying to scam others, and it happens every day in our industry. My friendly advice to real estate professionals: Get to know the person you …