Become a Local Real Estate Expert Online

Blog Contributor Advertising & Prospecting, Being a REALTOR®, Community, Consumer, Establishing Your Business, Marketing, New REALTOR®, Outreach, Sales & Marketing, Social Media, Technology, Technology & Social Media, Working with Clients Leave a Comment

By Ryan Fitzgerald

One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website.

To attract local buyers or sellers to your site, you have to produce articles, videos, photos, inforgraphics, and other posts that help local consumers who are seeking …

The Best Worst Sales Call I Ever Received

Blog Contributor Sales & Marketing, Technology & Social Media Leave a Comment

By Charlie Allred

Here’s the scene: I’m driving home in my car after showing houses, and my phone rings. It’s an out-of-state number, not atypical since I regularly get calls from home owners wanting to move to the Phoenix area (I have blog posts on “Moving to Phoenix,” “Move to Chandler,” and “Move to Scottsdale“). So I answer my phone …

The Biggest Social Media Fails in Real Estate

Blog Contributor Technology & Social Media 17 Comments

By Bill Gassett

It’s no secret that social media is a must in the world of real estate. Today’s buyers and sellers turn the to various platforms and make snap judgments on what you have to offer. You do get points for actually having accounts on all of the main platforms (Facebook, Twitter, LinkedIn, Google+, and Pinterest), but if you’re …

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Ugly Website Syndrome

Blog Contributor Helpful Tools, Marketing, Professional Development, Technology & Social Media 7 Comments

By Ryan Gervais Do you suffer from ugly website syndrome?  Does your website have a twin? If you answered yes to either question, it is time to “get real,” as Dr. Phil would say, and develop a better brand image for your website.  In my last article, I gave a bold statement: to try and help every reader get one …

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Finding iPad Zen

Blog Contributor Helpful Tools, Professional Development, Technology & Social Media 9 Comments

By Stefanie Hahn Not an avid Apple user? You can still make the iPad work for you! Here are a few apps, cloud computing services, and workflow ideas that can help you make the most of your iPad experience — especially helpful for those hardcore Google users. Sneak peek: SugarSync. Watch my tutorial to learn more. Stefanie Hahn is the …

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Get It, Got It, Google +1 It

Blog Contributor Professional Development, Technology & Social Media 1 Comment

By Stefanie Hahn You have your Google profile, right? Well now it’s time to start using Google +1. Haven’t heard of it? Think of it as the Facebook “like” button for the Internet. Watch this tutorial video to see how Google +1 works and consider adding the function to your website and/or blog to vamp up your SEO. Stefanie Hahn …

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How Well Do You Know Your ‘Client?’

Blog Contributor Business Challenges, Working with Clients 4 Comments

By Subhi J. Gharbieh Many times agents are quick to use the “client” title for someone they are working with or representing in a real estate transaction.  There are so many people out there nowadays trying to scam others, and it happens every day in our industry. My friendly advice to real estate professionals: Get to know the person you …

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How Google Will Take Over The World

Blog Contributor Helpful Tools, Sales & Marketing, Technology & Social Media 6 Comments

By Toby Boyce Let me start with this: I don’t work and am not receiving any money for this post – unless Google offers it. And to be honest, I have labored against the “mighty one” for years. But here we sit in 2010 and my mind has started to wonder about where the “G” will take the world next. …

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Have You Googled Yourself Lately?

Blog Contributor Establishing Your Business, Technology & Social Media 1 Comment

By Brooke Wolford I recently blogged about this and I think it was very necessary to share with YPN. Yes, it’s kind of lame to Google yourself. Yes some people look at it as being egotistical. But there are several reasons to do it. If you are anything like me, you occasionally Google yourself.  I really have no reason to …

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The Future of Google, Real Estate: Collaboration

Blog Contributor Sales & Marketing, Technology & Social Media 7 Comments

By Nobu Hata Has anyone else started having the “Google” question pop up during their listing presentations?  Not your website, nor your blog, or your Facebook page inquiry – the “can you make our home show up in Google?” question.  It may be just that my clients tend to be a little more tech-savvy than your average buyer or seller, …