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Don’t Judge My Gen Y

Blog Contributor [Demographic-based grouping], Business Challenges, consumers 13 Comments

By Brooke Wolford Over the last several years, real estate educators have really pushed that we, as an industry, need to do something special to deal with my generation. Most of these speakers are not part of Gen Y themselves, but they seem to think they know everything about us. And despite these teachings, I have rarely met someone who …

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Gen Y Agents and Boomer Clients: Getting Beyond ‘You Look So Young!’

Blog Contributor [Demographic-based grouping], Buyers, Commitment to Excellence, Sales & Marketing 4 Comments

By Michelle Flaherty Philbrook A while back, I got a call on a condo listing of mine. The potential buyers were a retirement-age couple looking for a new place just large enough for their kids to stop by for a visit, but just small enough that their fledglings couldn’t fully return to the nest. I showed the condo, and when …

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Happy Birthday, Generation Y!

Blog Contributor Sales & Marketing, Technology & Social Media 3 Comments

By Marianne Guenther Bornhoft 1982 was a year like no other. It created the Y generation. What’s so special about this group of people? A lot.  Its members aren’t afraid to tell you why. The name Generation Y first appeared in an August 1993 Ad Age editorial to describe people born 1982-2001 to Baby Boomers and early Generation Xers.  Neil …

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Take-Aways from the NAR Issues Conference

Blog Contributor Classes & Education, Helpful Tools, Professional Development, Promoting Home Ownership, Working with Clients, YPN News 1 Comment

By Chris Nichols I just got back from the 2011 NAR Issues Conference in San Juan, Puerto Rico and wanted to share with the YPN Lounge some of the highlights of this wonderful event. This is, by far, one of my most favorite meetings of the year. It was exciting to see a good number of YPN members in attendance. …

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Is YPN The Next BIG Referral Engine?

Blog Contributor Sales & Marketing, Young Pros in the Spotlight 4 Comments

By Brian Copeland I’ve been a part of many referral organizations in my short real estate career.  Some have been a wasteland of nothingness.  One or two others have been the Promised Land of Income.  In my time, however, I’ve never seen a new force of referral energy emerge on the scene until now.  The YPN referral network is booming. …