ypn default feature image

Tips for Working With Friends

Blog Contributor Business Challenges, Commitment to Excellence, Professional Development, Sales & Marketing, Working with Clients 3 Comments

By Scott Newman So you just found out your buddy got a big promotion and is now ready to buy a sexy luxury condo in downtown Chicago.  He’s your boy–you’ve known him since grade school–of course he’s going to give you first crack at the business, and you’ve already started spending the commission check.  But before you blindly agree to …

ypn default feature image

Social Media: Are You Doing it Wrong?

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 8 Comments

By Scott Newman You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately?  Of course not!  Social media is just a tool in your arsenal — and when used effectively and efficiently it can help you cultivate business.  So, how do you best use social media to benefit your …

ypn default feature image

What is Your Referability?

Blog Contributor Advertising & Prospecting, Business Challenges, Commitment to Excellence, Professional Development, Sales & Marketing, Working with Clients 1 Comment

By Jason O’Neil Referrals, referrals, referrals. We all get them and we all want more. We want referrals from our lenders, our title reps, our barbers, our past clients, and we especially want them from other agents. We love referrals because they are easy leads. They are not faceless Internet leads or the sometimes abrupt sign calls; they are real …

ypn default feature image

Popular Technology: Here Today, Overrated Tomorrow

Blog Contributor Professional Development, Technology & Social Media 4 Comments

By Laura Rubinchuk Schwartz It seems there’s a new hyped technology in real estate every week. Old favorites include Facebook, Craigslist, Twitter, Blogging, YouTube, and LinkedIn. But what about those sites that were so popular so fast and now we never hear about them anymore? Remember Posterous, Postlets, and now Pinterest? Real estate agents tend to kill technology quickly. With …

ypn default feature image

The X Factor

Blog Contributor Technology & Social Media 1 Comment

By Stefanie Hahn The letter X hasn’t fared too well in the dot-com era.  Once the mark of secret pirate treasures and “sign here if you would please” contracts, it has been relegated to second-class status ever since Microsoft introduced Windows95 as the letter you looked for when you want to make things go away. Facebook also selected the X …

ypn default feature image

To Cut, or Not to Cut Your Commission: That is the Question.

Blog Contributor Business Challenges, Code of Ethics, communication, ethics, Personal Fulfillment, Professional Development, Working with Clients 15 Comments

By Subhi J. Gharbieh A week or so ago, I was approached by a long time friend who I have known since elementary school. We grew up in the same neighborhood, went to the same high school, and even graduated from the same university. I remember as kids, we would always talk about how successful we wanted to be when …

ypn default feature image

Is the Real Estate Business Today Making Us More Social?

Blog Contributor communication, Sales & Marketing, Technology & Social Media 1 Comment

By Subhi J. Gharbieh Being a REALTOR® for a little more than four years now, I have a good understanding of how to approach my business today. I think it is safe to say that when I got into the business, “cold calling” was pretty much being phased out. With the emergence of federal and state Do Not Call laws, …

ypn default feature image

Don’t Be My Friend on Facebook if…

Blog Contributor Technology & Social Media 5 Comments

By Dan Iampieri

Hi, I’m Dan Iampieri! I love real estate, movies, and tennis. I would love to be your friend on social media websites like Facebook. However, don’t be my friend on Facebook if…

1.)    … All you do is play Farmville, or any of the other silly games on Facebook. Seriously, I think I could live without a …

ypn default feature image

An Open Letter to a Facebook SPAMer

Blog Contributor Business Challenges, Sales & Marketing, Technology & Social Media 1 Comment

By Nobu Hata It’s amazing how far one SPAMer or MLMer can get just by friending a couple people on Facebook.  We Facebook users glance at friend invites blindly accepting those with one or two commonalities, notably a common friend. There was someone on my friends list who I will call “Kevin.” Dear Kevin, We’re “friends” right? – And for …