ypn default feature image

Popular Technology: Here Today, Overrated Tomorrow

Blog Contributor Professional Development, Technology & Social Media 4 Comments

By Laura Rubinchuk Schwartz It seems there’s a new hyped technology in real estate every week. Old favorites include Facebook, Craigslist, Twitter, Blogging, YouTube, and LinkedIn. But what about those sites that were so popular so fast and now we never hear about them anymore? Remember Posterous, Postlets, and now Pinterest? Real estate agents tend to kill technology quickly. With …

ypn default feature image

Clean Your Social Media House in 2012

Blog Contributor Managing Your Office, Professional Development, Sales & Marketing, Social Media 10 Comments

By Stefanie Hahn Make a New Year’s resolution to better manage your name and online reputation. The first step is to figure out which social media platforms work best for you and your business. Check out my video to learn more. Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Collegeville, Pa. Visit her Web site: www.StefanieHahn.com.

ypn default feature image

5 Ways to Keep in Touch with Past, Current, and Future Clients

Blog Contributor Commitment to Excellence, communication, Consumer, Professional Development, Sales & Marketing 4 Comments

By David Krichmar Any time you come in contact someone who needs a REALTOR®, you should add them to your database.  Trust me, I know this idea in itself is not brilliant.  Once you have a database, how do you keep in touch with those clients? The key to having a database is to stay in touch with past clients, …

ypn default feature image

The X Factor

Blog Contributor Technology & Social Media 1 Comment

By Stefanie Hahn The letter X hasn’t fared too well in the dot-com era.  Once the mark of secret pirate treasures and “sign here if you would please” contracts, it has been relegated to second-class status ever since Microsoft introduced Windows95 as the letter you looked for when you want to make things go away. Facebook also selected the X …

ypn default feature image

Growing Your Sphere & Business With Low Costs

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Dave Robison About 10 years ago when I started advertising online, I knew I only had a few years before the rest of the world caught up.  When I first broke out my SEO and PPC campaign, I was paying $1,000 a month.  It gave me heartburn at the time, but my business grew and flourished. That first month …

ypn default feature image

Zuckerberg: ‘Have Faith in What You Are Doing’

Blog Contributor Business Challenges, Personal Fulfillment, Professional Development 4 Comments

By Chris Nichols I had the unique opportunity to attend a special event this last Friday. I didn’t realize how unique this event was until I got there and heard the speaker admit that he was a little nervous as he had never spoken to a stadium full of people before. That was kind of shocking to me since the …

ypn default feature image

Is It Time to Break Up with Your Facebook Business Page?

Blog Contributor Technology & Social Media 7 Comments

By Stefanie Hahn Just like chocolate and peanut butter, being social and Facebook go hand-in-hand. But are you really being social through your Facebook business page? This tutorial video will give you tips and advice for getting the most out of Facebook by simply being friendly. Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. …

ypn default feature image

Is the Real Estate Business Today Making Us More Social?

Blog Contributor communication, Sales & Marketing, Technology & Social Media 1 Comment

By Subhi J. Gharbieh Being a REALTOR® for a little more than four years now, I have a good understanding of how to approach my business today. I think it is safe to say that when I got into the business, “cold calling” was pretty much being phased out. With the emergence of federal and state Do Not Call laws, …

ypn default feature image

Seminars Teaching You to Ask For Referrals? Get Referrals Without Asking For Them.

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Dave Robison Ever had that friend that whenever your phone rang, you looked at the caller ID and cringed?  You simply subconsciously wanted to call them your friend because at one time they were, but for some reason they crossed the line into a category that none of us dare say to their face that they are now apart …

ypn default feature image

A Case For Facebook Fan Pages for Your Business

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Technology & Social Media 5 Comments

By Laura Rubinchuk Lately I’ve been convinced that Facebook business pages should be more like a community page, a 365 page, or another way to get your community involved and talking. While I see extreme value in that, and don’t mean to discredit that theory, because there are many ways to make social media work for you, I want to …