Becoming an Influencer in Your Real Estate Market

Blog Contributor Sales & Marketing, Social Media 5 Comments

By Rebecca Donatelli

Let’s face it, real estate is an incredibly competitive business. Many markets are over-saturated with agents who are competing for the same clients, same listings, same commission checks. Plus, any time we experience a super “hot” market, a whole new surge of agents enter the industry—many of them hungry and willing to do whatever it takes for …

Dominating Social Media for Your Real Estate Business

Blog Contributor Consumer, Sales & Marketing, Social Media, Technology & Social Media 1 Comment

By Rebecca Donatelli It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives has made social media the prime go-to resource to stay up-to-date. The world we live in today is a digital one, …

Under the Sells-Scope: ChatFuel

Blog Contributor Outreach, Technology, Technology & Social Media, Working with Clients 1 Comment

By Lee Davenport

In the film Transformers, I love how Bumble Bee and the other Autobots come to the aid of humans in style (a yellow Camaro with racing stripes and whatnot). Well, bots are not just for the movies.

As a real estate pro, you probably understand the need to connect with potential leads instantly. But, unfortunately, instantly might …

Facebook Marketing Tools to Grow Your Business

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Technology & Social Media, Working with Clients Leave a Comment

By Drew Heasley

Everyone is on Facebook, and as a real estate agent, you go where the people are.

So you probably already have some type of Facebook presence, either through your personal page or a business page that you’ve invited all your friends to like. But you need more than just likes to generate business through Facebook. Here are …

The Biggest Social Media Fails in Real Estate

Blog Contributor Technology & Social Media 16 Comments

By Bill Gassett

It’s no secret that social media is a must in the world of real estate. Today’s buyers and sellers turn the to various platforms and make snap judgments on what you have to offer. You do get points for actually having accounts on all of the main platforms (Facebook, Twitter, LinkedIn, Google+, and Pinterest), but if you’re …

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2014 Technology Resolutions

Blog Contributor Professional Development, Technology & Social Media 6 Comments

By Scott Newman Technology is changing our lives – and our industry – on a daily basis. And as they say, you’re either with the times or behind them. With that in mind, I wanted to roll out three New Year’s resolutions I’m asking my agents to adopt when it comes to technology in 2014 and I’d love to see …

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Social Media: Are You Doing it Wrong?

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 8 Comments

By Scott Newman You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately?  Of course not!  Social media is just a tool in your arsenal — and when used effectively and efficiently it can help you cultivate business.  So, how do you best use social media to benefit your …

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#TimeForABreak: Is Social Media Taking Over Your Life?

Blog Contributor Technology & Social Media, Work/Life Balance Leave a Comment

By Melissa Krchnak I’ve had a few friends over the last couple weeks who have pledged to stay off social media for a day or longer. While I applaud their restraint, I’m not sure I understand the motivation behind this extreme social media diet. For me, Facebook and Twitter simply fill in the gaps of a day rather than being …

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Finding Value in Your Business

Blog Contributor Business Challenges, REALTOR® Finances Leave a Comment

By Melissa Krchnak We often get asked, “What’s the return on investment on this or that?” And most times, we can quantify our answer. Although if it’s about Facebook, we might respond the way Gary Vaynerchuk would: “What’s the ROI of your mother?” But do you know the difference between something being an expense versus asking about its ROI? As …

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Is Your SEO Helping You SELL?

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 6 Comments

By Melissa Krchnak I’m often asked by REALTORS® how they can increase their online presence. What’s the best blogging platform? Which social media site will yield more ROI? Should I beef up my e-mail signature? What should I put on my Facebook page? How many Craigslist ads should I post a day and when? The answer is simple: Stop getting in your …