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Does Klout Matter in Real Estate?

Blog Contributor Professional Development, Technology & Social Media 2 Comments

By Dolores Esanu Recently, I’ve noticed quite a few business professionals engaging in “Klout.” Klout is a program that rates your sphere of influence within the social media world, with a score of 1 being lowest and 100 being the highest. Through Klout, companies offers perks for those who attain higher scores. For example, American Airlines offers upgrades and Moo.com …

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Tips for Buyer’s Agents on Condo Deals

Blog Contributor Business Challenges, Condominiums, Professional Development, Sales & Marketing, Working with Clients 2 Comments

By Scott Newman With the market picking up steam, buyers are out there scooping up homes and they’re counting on you as their agent to help them navigate the treacherous waters of their transaction.  When they are buying a condo, that path can be filled with even more landmines, and you have a whole new realm of elements to account …

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Enough Already!?!

Blog Contributor Personal Fulfillment, Sales & Marketing, Technology & Social Media 2 Comments

By Jared James I am a firm believer that you can only do so many things great. I guess you could say that I fall in line with the phrase, “jack of all trades, master of none.” Now, I do believe that some people can excel at more things than other people, but as a general rule you can only …

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What is Your Real Estate Expertise?

Blog Contributor Classes & Education, Establishing Your Business, Helpful Tools, Professional Development, Sales & Marketing 2 Comments

By Trisha Ocona Francis Being a real estate professional is more than just helping people sell, buy, or rent property, but rather assisting them in achieving their real estate goals. One of the best ways in doing so is by narrowing down your practice of real estate to an area you know extremely well, enjoy doing, and are committed to …

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How to Find Your Real Estate Area of Expertise

Blog Contributor Establishing Your Business, Helpful Tools, New REALTOR®, Professional Development, Sales & Marketing Leave a Comment

By David Krichmar

As I talk to newer REALTORS®, about 50 percent of them do not want to commit to a  “niche” or area of expertise.  “I sell anywhere so I do not want to commit to one area,” which is a valid point.  But at the same time, every REALTOR® sells anywhere locally.  So how do you separate yourself …