A Communications Plan Helps Agents Deliver Value to Clients

Blog Contributor communication, Customer Service, Working with Clients 8 Comments

By Chirag Shah

Communication is not only the lifeline in any relationship: It’s what separates the average from the exceptional real estate salesperson. Delivering an outstanding client experience is as important as all the marketing you will do to sell a client’s property. As professionals in a service industry, we must strive to create a rewarding client experience as well as achieve the …

It Takes More Than Irish Luck to Close a Real Estate Deal

Blog Contributor Sales & Marketing, Working with Clients Leave a Comment

By Samantha Jones

Four-leaf clovers. The Blarney Stone. Horseshoes. Lucky rabbit’s feet. The recent St. Patrick’s Day holiday has me thinking about the luck of the Irish and good luck charms.

But luck isn’t necessarily going to help you close a deal.

In real estate, you’re bound to hit your fair share of hurdles. Obstacles and objections pop up along …

Tips for the Spring Market

Blog Contributor Consumer, Sales & Marketing, Working with Clients 2 Comments

By Drew Heasley

The spring market is traditionally the hottest real estate market across the country. For my area in Pennsylvania, the busiest parts of the year are early spring and then again when school lets out. As an agent, you need make sure you and your clients are prepared for these annual peaks.

Sellers

Your sellers will be asking …

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Understanding Client Psychology, Managing Expectations, and Communicating Effectively

Blog Contributor Business Challenges, Commitment to Excellence, communication, Customer Service, Residential Real Estate, Working with Clients Leave a Comment

By Sammer Mudawar Buying and selling residential real estate is one of the most emotional transactions consumers conduct. Understanding client psychology, managing expectations, and using effective communication are the three most valuable skills that a real estate professional needs to develop for a successful career with less stress. Client Psychology Understand the psyche of your client and your chances of …

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Not Until The Ink Is Dry

Blog Contributor Business Challenges, communication, Professional Development, Sales & Marketing, Working with Clients 1 Comment

By Cory Brewer My blog entry for this quarter will not come as news to most of the people reading it, but I think it’s a good reminder nonetheless:  Every now and then, the clients and colleagues you work with will tell you one thing, but then do another. Raise your hand if you’ve heard this one before from another …

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I Would Like a Cheeseburger, But Hold the Cheese.

Blog Contributor Business Challenges, Sales & Marketing, Working with Clients 3 Comments

By Jeremy Williams What would happen if you ordered a cheeseburger at a fast food restaurant, and in ordering asked to hold the cheese?  What reaction would you expect when you pulled up to the window to pay?  The reaction would most likely be confusion because the restaurant’s expectation is that when you order a cheeseburger from the menu that …