Working With Hispanic Clients

Blog Contributor [Demographic-based grouping], Code of Ethics, Customer Service, Sales & Marketing, Working with Clients 10 Comments

By Erika Villegas

Are you leaving money on the table by not working with Hispanic clients?

I am still surprised to hear an answer of “no” when I ask agents from different parts of the country whether they work with Hispanic customers. I help buyers and sellers from all walks of life and with many different backgrounds and ethnic groups, …

Get Your Own Wine Social Started

Blog Contributor Professional Development, Sales & Marketing Leave a Comment

By Erika Villegas

When writing my first blog for the YPN Lounge in March about the marketing success I’ve achieved from putting on wine socials, I truly didn’t have any expectations about what the response would be – I wondered if anyone was even going to read the post. But after it was published, I was blown away by the …

Wine and Real Estate

Blog Contributor [Demographic-based grouping], Helpful Tools, Sales & Marketing 9 Comments

By Erika Villegas

I recently moved to a new neighborhood in Chicago where I had only sold a few homes. I didn’t know many people there, but more importantly, I didn’t know enough women.

From my experience in real estate, women are often the ones that make important decisions like when and where to purchase a home. I wanted to …