Commit to Being Better

Blog Contributor Classes & Education, NAR Annual Conference and Expo, Networking, Personal Fulfillment, Professional Development 1 Comment

By Alyssa Hellman

As I write this blog post, I am sitting on a plane returning from Inman Connect, a week-long conference in San Francisco. The bi-annual event has been a non-negotiable block on my calendar since I first attended back in 2012. While the content and attendees change from year-to-year, there are a few staples that keep me coming …

Why You Need a Mentor

Blog Contributor Mentoring, Professional Development, Sales & Marketing Leave a Comment

By Jay O’Brien

We’ve all received the calls, opened the letters, and deflected the in-person pitches. Real estate is perhaps one of the only industries that attains its workforce through blind recruiting rather than interviewing.

It’s quite simply a numbers game for many brokerages, and the strategy becomes less about value creation for agents and more about the bait.

How …

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3 Tips for Preparing Buyers

Blog Contributor Buyers, Customer Service, Sales & Marketing 1 Comment

By Andrew Janos As the real estate market continues to be fast-paced, the need to prepare your buyers is growing exponentially. Making sure buyers have a grasp on the market conditions and purchase process will allow you to manage expectations through the entire purchase. Here are three tips: Get pre-approval: Preparing a buyer financially ensures that they do not fall …

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YPN Grows Leaders

robreuter Professional Development, YPN Events 7 Comments

By Rob Reuter Yesterday was a special day for YPN.  More than 90 YPN chairs, vice chairs, and staff liaisons convened in Chicago representing networks from 31 states and Canada in what I expect to be the first of many annual YPN Leadership Retreats. Whether a member of YPN since its inception in 2007 or representing a network less than …

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Make Home Valuation Systems Work to Your Advantage

Blog Contributor Sales & Marketing, Technology & Social Media Leave a Comment

By Sam DeBord Online home valuations have a rocky history.  From automated valuation models (AVMs) used in lending during the mortgage boom to consumer-focused products like Zillow’s Zestimate, the accuracy of these valuations has always been an issue for real estate professionals.  Despite online valuations’ inability to consistently provide an accurate home value on an individual basis, one thing is clear:  …

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Keep it Relevant in Content Marketing

Blog Contributor Professional Development, Sales & Marketing, website Leave a Comment

By Brandon Doyle Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is important that what you talk about on your real estate blog or website is relevant to your reader, and to your …

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Pulling Off a BIG Event

Blog Contributor Classes & Education, Professional Development, YPN Events 1 Comment

By Rob Mehta Recently, I attended one of the most “unique” YPN events I have ever attended. Quite simply, it was the “World’s Largest Tuesday Morning Sales Meeting.” Drawing a crowd in this industry is no easy feat, but when a group of Midwest minds with moxie got together, they were determined to attract more than just a couple people. …

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Are You Skipping Over the Commercial?

Blog Contributor Commercial & Investment Real Estate, Helpful Tools, Professional Development, Sales & Marketing 7 Comments

By Anand Patel The invention of the DVR was a beautiful thing. According to ACNielson, the marketing research firm, by 2011 more than 40 percent of U.S. households had DVRs giving families the ability to breeze right over TV commercials and get right back into their favorite shows. Who wants to watch annoying commercials for products and services you have …