4 Real Estate Marketing Dos and Don’ts

Blog Contributor Advertising & Prospecting, Sales & Marketing, Technology & Social Media 1 Comment

By Drew Heasley

I want to share some smart and efficient ways to spend your precious marketing dollars, as well as some tips for avoiding high-cost, low-producing marketing. The key is to find the marketing plan that works for you and stick with it.

1. Don’t sign a contract for a marketing program. You should never have to sign a …

How to Win the Deal in a Seller’s Market

Blog Contributor Buyers, Customer Service, Sales & Marketing Leave a Comment

By Drew Heasley

Most markets are facing inventory shortages this time of year. There are simply too many buyers and not enough homes for sale. This requires buyer’s agents to get creative and aggressive in order to help their clients get the home they want. There are a lot of ways to get this done while retaining your professionalism.

The …

How to Win Your Buyers’ Dream Home

Blog Contributor Buyers, Sales & Marketing Leave a Comment

By Drew Heasley

If you’re a buyer’s agents in competitive markets like ours here in the suburbs of Philadelphia, then there are a lot of reasons you will need to be extra sharp to win your clients the home of their dreams. But your buyer’s dream home is probably identical to other buyers’ ideal home. The features that draw your …

Tips for the Spring Market

Blog Contributor Consumer, Sales & Marketing, Working with Clients 2 Comments

By Drew Heasley

The spring market is traditionally the hottest real estate market across the country. For my area in Pennsylvania, the busiest parts of the year are early spring and then again when school lets out. As an agent, you need make sure you and your clients are prepared for these annual peaks.

Sellers

Your sellers will be asking …

6 Ways to Get Business Without Spending Money

Blog Contributor Establishing Your Business, Sales & Marketing, Working with Clients Leave a Comment

By Drew Heasley

As agents, we’ve all been pitched everything from mailers to web leads—but free is better. Below are six of my favorite free (or next-to-free) ways to generate business.

1. Ask your family and friends. And then ask them again. This is pretty simple, and I hope you are exploring this at great lengths already. When I ask …

Facebook Marketing Tools to Grow Your Business

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Technology & Social Media, Working with Clients Leave a Comment

By Drew Heasley

Everyone is on Facebook, and as a real estate agent, you go where the people are.

So you probably already have some type of Facebook presence, either through your personal page or a business page that you’ve invited all your friends to like. But you need more than just likes to generate business through Facebook. Here are …