Cook Up Success With a Real Estate Team

Blog Contributor Business Challenges, Managing Your Agents, Managing Your Office, Professional Development, Sales & Marketing 1 Comment

By Dave Robison Creating a successful real estate team is a lot like cooking. You have to add certain ingredients to the pot – a little of this, a little of that, more of another thing to make it sweet. The temperature and how long you cook it has to be watched, otherwise you risk it coming out cold or …

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The Irony of Leading Trends

Blog Contributor Being a REALTOR®, Business Challenges, Customer Service, Sales & Marketing 1 Comment

By Dave Robison Lately, I have heard numerous agents at many different brokerages talk about their experiences trying to get listings. These stories are from top performing agents, not rookies. One of the agents expressed how frustrated they are because, for the first time, the referrals they are getting are interviewing other agents too. We know that many home buyers …

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‘That’s Why We Are All Not Profitable!’

Blog Contributor Being a Broker, Business Challenges, consumers, Customer Service, Professional Development, Sales & Marketing 1 Comment

By Dave Robison Marilyn Wilson with the WAV Group has been visiting brokerages and state associations with data that her company compiled about our industry. While attending one of her recent presentations, I snapped a quick photo with my phone of one of her graphs. She said there are two different types of companies listed on the graph. The companies …

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Working With Your Clients During the Gov’t Shutdown

Blog Contributor Business Challenges, Closing, Commitment to Excellence, Working with Clients 3 Comments

By Dave Robison In the midst of the government shutdown, we are still working with our clients to get their deals closed.  Yes, the FHA is still committed to getting loans processed, but other government entities are closed, including the IRS.  Lenders require a 4506-T form, but the IRS is now unable to fulfill requests. So what does this mean? …

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3 Tips for Transforming Your Job Into a Business

Blog Contributor Business Challenges, Managing Your Office, Professional Development, Sales & Marketing 5 Comments

By Dave Robison How many times have you heard it?  You are your very own business owner in real estate.  You are an independent contractor, you incur and write off expenses, you spend your own marketing dollars and you work your own hours.  You own a business. It definitely sounds like a business. Years ago,  I was convinced I had …

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Evolution of the Point-of-Sale

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Dave Robison When I first started in the real estate business more than 14  years ago, I took classes where everybody touted using flyers to “capture buyers.”   One of the tactics was to leave the price off the flyer so that buyers would call to get the price. Others had special offers or asked buyers to call for …

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Is Your Customer Service This Good?

Blog Contributor Customer Service, Sales & Marketing, Working with Clients 2 Comments

By Dave Robison My brokerage had one crazy month a few months ago.  We had five buyers who failed to perform on a contract and lost their earnest money.  Now in Utah, getting the buyer’s earnest money is supposed to be as easy as the buyer’s broker writing a check in about 24-48 hours.  But in all five cases it …

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Smart Marketing: Makes All the Difference

Blog Contributor Business Challenges, Helpful Tools, Professional Development, Sales & Marketing 5 Comments

By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a billboard for the past year on I-15 and I don’t get any calls off of it.  What is going on?”  I …

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Putting Your Money Where Your Mouth Is

Blog Contributor Being a Broker, Business Challenges, Closing, Personal Fulfillment, Sales & Marketing 11 Comments

By Dave Robison Have you ever received a letter after a closing from the other brokerage thanking you for the successful closing?   Have you been bombarded by e-mails stating that XYZ Brokerage has the best broker and systems to help you be successful?  There are literally hundreds of brokerages to choose from, and yet I feel they  say the …

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What Makes a REALTOR® Different?

Blog Contributor Being a REALTOR®, Business Challenges, communication 3 Comments

By Dave Robison What is the difference between a REALTOR® and a regular old Joe with a real estate license?  Can anyone you’ve asked from the public answer that question correctly?  Better yet, can all of the REALTORS® in your office answer that question?   I feel like it was indoctrinated in me through continuing eduction classes.  So, from what I’ve …