3 Steps to Run Your Business Like a CEO

Blog Contributor Establishing Your Business, Working with Clients Leave a Comment

By Brandon Doyle

Taking your business to the next level might mean a shift in thinking to focus on the bigger picture. A balance between  day-to-day work and your larger goals can be a difficult one to strike, and it’s easy to fall into the pattern of taking care of the details with little time left to think more strategically. …

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Lead Consolidation: Two Forgotten Words in Online Real Estate Marketing

Blog Contributor Helpful Tools, Marketing, Professional Development, Technology & Social Media 2 Comments

By Adam Ailion If you are anything like me, you are tired of hearing about the latest and greatest app you have to learn how to use, or the next best service to buy. My mind is going through “technology overload,”  making it difficult to stay current — and many times a good idea or service may go unnoticed. Let …

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Evolution of the Point-of-Sale

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Dave Robison When I first started in the real estate business more than 14  years ago, I took classes where everybody touted using flyers to “capture buyers.”   One of the tactics was to leave the price off the flyer so that buyers would call to get the price. Others had special offers or asked buyers to call for …

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5 Reasons to Love Realtors Property Resource®

Blog Contributor Helpful Tools, Professional Development, Technology & Social Media 1 Comment

By Stefanie Hahn Realtors Property Resource® was recently introduced to my market and I am pleasantly surprised by how much I love this tool.  For those of you not familiar with RPR, it is a database of 116 million homes nationwide that (once your MLS allows), you can access to search, compare, create reports with data from a myriad of …

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Juicing Up Your Listing Presentation

Blog Contributor communication, Helpful Tools, Professional Development, Sales & Marketing, Sales Tips & Techniques, Technology & Social Media Leave a Comment

By Subhi Gharbieh Have you ever thought about some things you can incorporate into your listing presentation that will really juice it up? Here are a few tips to help you get your listing presentation looking like Barry Bonds. Show them: 1.      Graphs, Charts, Tables of Market Data. Comps, recent sales, and anything that can be explained with numbers, make …

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Market Stats Can Be Your Best Friend

Blog Contributor Sales & Marketing 1 Comment

By Kelly Reark OK, I’m ready.  Elections are over.  The holidays are around the corner.  Bring on the buyers. Here in Florida, our season is just about to start.  What are people expecting, and what are you going to do about it? My advice is to study your market, and practice how you will handle objections from buyers and sellers.  …

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5 Tips to Avoid Website Snafus

Blog Contributor Professional Development, Technology & Social Media 5 Comments

By Stefanie Hahn Agents will often ask me to check out their real estate website.  They want to know how it looks, do I like it and are they doing it right?  I love when I get to peek into an agent’s website and get a glimpse of what is important to them.   Many agents opt for a template site …

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A Case for RPR

Blog Contributor Helpful Tools, Sales & Marketing, Technology & Social Media 1 Comment

By Nobu Hata I’ve been lucky enough to be a Realtors Property Resource™ beta tester for the last couple months, and MLS controversy aside, it’s an elegant site that belies a very powerful information resource, packed with potential, underneath it all.  I’ve devised its place in my marketing plan (as a monthly client touchpoint) once live, but I’d never had …

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The Practitioner Value Proposition: Data Analysis

Blog Contributor Business Challenges, Professional Development, Technology & Social Media 1 Comment

By Nobu Hata Trulia.  Zillow.  Cyberhomes.  The mere mention of those words, and their use in such sentences such as “But, insert service here says my house is worth insert marketing-dollar-sucking price here!” strikes fear into the hearts of many a real estate practitioner. We’ve all had the conversation, and for the most part, the majority of us are still …