Love Where You Live and Business Will Follow

Blog Contributor Customer Service, Sales & Marketing 2 Comments

By John Donnelly, CENTURY 21 North East, Woburn, Mass.

As in life, the youth in society represent the future—and the real estate business is no different. In a field where the average age is 52, younger real estate practitioners often strive for a way to connect and build relationships with home buyers, sellers, and other industry professionals. They’re seeking an …

Moving Scams and How to Avoid Them

Blog Contributor Buyers, consumers, Sellers, Working with Clients 1 Comment

By Anita Clark

Moving scams are real and if you or your clients have ever been victimized, you know how difficult the frustration and struggle is to get your property. While real estate agents are typically not involved in the moving aspect of home relocation, they can provide advice or even provide a list of potential sources to make the …

Understand Your ‘Why’ and Put It to Work for Your Clients

Blog Contributor Customer Service, Establishing Your Business, Young Pros in the Spotlight 1 Comment

By Kyle Seyboth From CENTURY 21 Real Estate: Kyle Seyboth had the honor of being named the nation’s number one real estate agent according to the 2020 RealTrends and Tom Ferry “The Thousand” ranking. After choosing to affiliate with Century 21 Real Estate earlier this year, he now heads up the CENTURY 21 The Seyboth Team in Seekonk, Mass., with …

9 Tech Tools to Improve Your Customer Service, Recession-Proof Your Business

Blog Contributor Sales & Marketing, Technology 2 Comments

By Lee Davenport

“I just didn’t feel like she was putting in the effort needed to sell my home.”

Whoa. Mic and jaw drop.

This is not a hypothetical statement. I recently spoke to a homeowner who is beyond the point of frustration with his previous agent—whom he fired—due to the terrible service he received.

Double yikes.

These are not …

Take the Implicit Bias Test

Blog Contributor Code of Ethics, Fair Housing 1 Comment

The National Association of REALTORS® has partnered with the Perception Institute to create a new 50-minute video called “Bias Override: Overcoming Barriers to Fair Housing,” which aims to help real estate professionals address unconscious prejudices and stereotypes in their daily business interactions. “Fair housing, equality, and inclusion are among NAR’s most cherished values,” says NAR President Vince Malta. “REALTORS® follow …

Be a Little Selfish—This is Your Business, After All

Blog Contributor Business Challenges, Work/Life Balance, Working with Clients 9 Comments

By Jef Conn

Early last year, I got home from a long, trying day in the real estate trenches: showing properties, prospecting, having a couple deals fall out of contract. You know, the normal days we have that HGTV doesn’t show its viewers. I spent the entire day, no, that entire week, trying to please and do everything for everyone …

A Communications Plan Helps Agents Deliver Value to Clients

Blog Contributor communication, Customer Service, Working with Clients 8 Comments

By Chirag Shah

Communication is not only the lifeline in any relationship: It’s what separates the average from the exceptional real estate salesperson. Delivering an outstanding client experience is as important as all the marketing you will do to sell a client’s property. As professionals in a service industry, we must strive to create a rewarding client experience as well as achieve the …

Turn Objections into Sales Opportunities

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques 1 Comment

By Lee Davenport

No. I’m not interested. Some other time. You don’t have to call me, I’ll call you.

If you’re “single and ready to mingle” this Valentine’s Day, you may know these are words of rejection. No means no in dating, PERIOD.

But in the world of residential real estate—where everyone needs a place to live—these words can be used …

The 5 Must-Read YPN Lounge Posts of 2018

Erica Christoffer Being a REALTOR®, Sales & Marketing 1 Comment

Blog posts packed with actionable, business-boosting tips and recommendations for real estate professionals were the most well-read of the year. New and returning contributing bloggers provided content for the YPN Lounge that received roughly 112,000 total page views in 2018.  With readers seeking peer-to-peer blog articles for advice and best practices, here are the top five YPN Lounge posts of …

3 Ways You’re Failing at Customer Service (And What to Do About It)

Blog Contributor Customer Service, Sales & Marketing 3 Comments

By Dale Swanton

It’s no secret that the best salespeople also tend to be the best at customer service. After all, good customer service leads to happy and loyal customers, and happy and loyal customers lead to repeat and referral business. Referrals are crucial to long term success in real estate, yet many agents aren’t building the referral base they should. …