9 Tech Tools to Improve Your Customer Service, Recession-Proof Your Business

Blog Contributor Sales & Marketing, Technology 2 Comments

By Lee Davenport

“I just didn’t feel like she was putting in the effort needed to sell my home.”

Whoa. Mic and jaw drop.

This is not a hypothetical statement. I recently spoke to a homeowner who is beyond the point of frustration with his previous agent—whom he fired—due to the terrible service he received.

Double yikes.

These are not …

Take the Implicit Bias Test

Blog Contributor Code of Ethics, Fair Housing 1 Comment

The National Association of REALTORS® has partnered with the Perception Institute to create a new 50-minute video called “Bias Override: Overcoming Barriers to Fair Housing,” which aims to help real estate professionals address unconscious prejudices and stereotypes in their daily business interactions. “Fair housing, equality, and inclusion are among NAR’s most cherished values,” says NAR President Vince Malta. “REALTORS® follow …

Be a Little Selfish—This is Your Business, After All

Blog Contributor Business Challenges, Work/Life Balance, Working with Clients 9 Comments

By Jef Conn

Early last year, I got home from a long, trying day in the real estate trenches: showing properties, prospecting, having a couple deals fall out of contract. You know, the normal days we have that HGTV doesn’t show its viewers. I spent the entire day, no, that entire week, trying to please and do everything for everyone …

A Communications Plan Helps Agents Deliver Value to Clients

Blog Contributor communication, Customer Service, Working with Clients 8 Comments

By Chirag Shah

Communication is not only the lifeline in any relationship: It’s what separates the average from the exceptional real estate salesperson. Delivering an outstanding client experience is as important as all the marketing you will do to sell a client’s property. As professionals in a service industry, we must strive to create a rewarding client experience as well as achieve the …

Turn Objections into Sales Opportunities

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques 1 Comment

By Lee Davenport

No. I’m not interested. Some other time. You don’t have to call me, I’ll call you.

If you’re “single and ready to mingle” this Valentine’s Day, you may know these are words of rejection. No means no in dating, PERIOD.

But in the world of residential real estate—where everyone needs a place to live—these words can be used …

The 5 Must-Read YPN Lounge Posts of 2018

Erica Christoffer Being a REALTOR®, Sales & Marketing 1 Comment

Blog posts packed with actionable, business-boosting tips and recommendations for real estate professionals were the most well-read of the year. New and returning contributing bloggers provided content for the YPN Lounge that received roughly 112,000 total page views in 2018.  With readers seeking peer-to-peer blog articles for advice and best practices, here are the top five YPN Lounge posts of …

3 Ways You’re Failing at Customer Service (And What to Do About It)

Blog Contributor Customer Service, Sales & Marketing 3 Comments

By Dale Swanton

It’s no secret that the best salespeople also tend to be the best at customer service. After all, good customer service leads to happy and loyal customers, and happy and loyal customers lead to repeat and referral business. Referrals are crucial to long term success in real estate, yet many agents aren’t building the referral base they should. …

It Takes More Than Irish Luck to Close a Real Estate Deal

Blog Contributor Sales & Marketing, Working with Clients Leave a Comment

By Samantha Jones

Four-leaf clovers. The Blarney Stone. Horseshoes. Lucky rabbit’s feet. The recent St. Patrick’s Day holiday has me thinking about the luck of the Irish and good luck charms.

But luck isn’t necessarily going to help you close a deal.

In real estate, you’re bound to hit your fair share of hurdles. Obstacles and objections pop up along …

4 Tips to Specialize Your Work With Seniors

Blog Contributor [Demographic-based grouping], Consumer, Sales & Marketing, Working with Clients Leave a Comment

By Brandon Doyle

Census data shows that seniors, or adults age 65 and older, amount to a whopping 46.2 million U.S. citizens—and that was back in 2014. In the next two decades, research predicts that number will more than double. In other words, if you aren’t expanding your real estate expertise to include specialized work with seniors, you’re missing out …

The Golden Rule is Wrong

Blog Contributor Consumer, Establishing Your Business, Working with Clients 4 Comments

By Nico Hohman

The Golden Rule: We all know it; we all grew up learning it in elementary school. “Do unto others as you would have them do unto you.” Or, in layman’s terms, treat others the way you would want to be treated.

While the sentiment behind the Golden Rule means well, I’m here to tell you that it …