3 Ways You’re Failing at Customer Service (And What to Do About It)

Blog Contributor Customer Service, Sales & Marketing 3 Comments

By Dale Swanton

It’s no secret that the best salespeople also tend to be the best at customer service. After all, good customer service leads to happy and loyal customers, and happy and loyal customers lead to repeat and referral business. Referrals are crucial to long term success in real estate, yet many agents aren’t building the referral base they should. …

It Takes More Than Irish Luck to Close a Real Estate Deal

Blog Contributor Sales & Marketing, Working with Clients Leave a Comment

By Samantha Jones

Four-leaf clovers. The Blarney Stone. Horseshoes. Lucky rabbit’s feet. The recent St. Patrick’s Day holiday has me thinking about the luck of the Irish and good luck charms.

But luck isn’t necessarily going to help you close a deal.

In real estate, you’re bound to hit your fair share of hurdles. Obstacles and objections pop up along …

4 Tips to Specialize Your Work With Seniors

Blog Contributor [Demographic-based grouping], Consumer, Sales & Marketing, Working with Clients Leave a Comment

By Brandon Doyle

Census data shows that seniors, or adults age 65 and older, amount to a whopping 46.2 million U.S. citizens—and that was back in 2014. In the next two decades, research predicts that number will more than double. In other words, if you aren’t expanding your real estate expertise to include specialized work with seniors, you’re missing out …

The Golden Rule is Wrong

Blog Contributor Consumer, Establishing Your Business, Working with Clients 4 Comments

By Nico Hohman

The Golden Rule: We all know it; we all grew up learning it in elementary school. “Do unto others as you would have them do unto you.” Or, in layman’s terms, treat others the way you would want to be treated.

While the sentiment behind the Golden Rule means well, I’m here to tell you that it …

7 Steps to Crafting a Better Sales Story

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques, Sellers, Staging, Working with Clients Leave a Comment

By Nico Hohman

Is your listing presentation working for you? Are you getting as many listings as you want?

If the answer is “no,” then it may be time to craft a better sales story.

According to Donald Miller, author, speaker, and founder of The StoryBrand Process, you should think of your listing presentation as a story. As humans, we …

Build a Real Estate Business, Not a Job

Blog Contributor Business Challenges, Professional Development, Sales & Marketing 2 Comments

By Ryan Fitzgerald

Let me ask you a question: Do you want real estate to be the only job you have for the rest of your life?

For some, the answer might be “yes.” For me, the answer is easy: “No.”

I don’t want real estate to simply be my job; I want to operate a real estate business. If …

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4 Considerations to Negotiate Like a Ninja

Blog Contributor Professional Development, Sales & Marketing Leave a Comment

By Lee Davenport

I remember getting my real estate license and thinking I was ready to make my first commission check. Little did I know that I had much to learn about generating leads back then. Perhaps you feel the same way, whether you are new, returning, or revamping your business. Well, check out this excerpt from my latest workbook, …

Always Be Delivering Magic

Blog Contributor Commitment to Excellence, Consumer, Customer Service, Personal Fulfillment, Professional Development, Sales & Marketing 1 Comment

By Alyssa Hellman

In real estate, agents are constantly trying to find new ways to standout in their market. Will this gadget make me look techie? Will that car magnet attract business? Should I advertise on this portal or that? But when you take away all the gadgets and hoopla, real estate is rather simple. The purchase or sale of …

3 Real Estate Cliches That Stunt Growth

Blog Contributor Business Challenges, Customer Service, Professional Development, Sales & Marketing, Working with Clients 2 Comments

By Sam DeBord

We love to give advice as real estate professionals, and often that advice is to our professional associates. Over time, we accumulate catchy sayings that are supposed to sum up and answer other agents’ questions in short fashion.

Like in any industry, the advice can be good or bad. There are a lot of great coaches and …

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‘That’s Why We Are All Not Profitable!’

Blog Contributor Being a Broker, Business Challenges, consumers, Customer Service, Professional Development, Sales & Marketing 1 Comment

By Dave Robison Marilyn Wilson with the WAV Group has been visiting brokerages and state associations with data that her company compiled about our industry. While attending one of her recent presentations, I snapped a quick photo with my phone of one of her graphs. She said there are two different types of companies listed on the graph. The companies …