5 Spring YPN Event Ideas

Erica Christoffer YPN Events, YPN groups Leave a Comment

By Erica Christoffer

Can you feel it? Warmer days are moving in (pun intended), and the spring real estate season is starting to buzz. So, if you’re looking for ways to get your YPN members in gear for spring, here are five real-life event ideas from other YPN groups around the country that will encourage networking, community involvement, business development, …

How Volunteer Work Benefits Our Business

Blog Contributor Being a REALTOR®, Community, Leadership, Professional Development 1 Comment

By Christina Pappas Growing up in a Miami real estate family, I always envisioned working with my father and grandfather. But before I jumped into the industry, I wanted to give my other interest a try: hotels. After graduating from Cornell University, I moved to Los Angeles to launch a career in the hospitality field. I landed a job at …

Great Leaders Exhibit Gratitude

Blog Contributor Being a REALTOR®, Leadership, Political Action & Involvement, Professional Development Leave a Comment

By John Blom

Last year I blogged about my experience as president of my local association, so it seemed right to wrap it all up with a grand finale — a seminal description of the lessons that I learned as part of that experience.

I sat down last week to write that post and ended up staring at my computer screen …

Facebook Marketing Tools to Grow Your Business

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Technology & Social Media, Working with Clients Leave a Comment

By Drew Heasley

Everyone is on Facebook, and as a real estate agent, you go where the people are.

So you probably already have some type of Facebook presence, either through your personal page or a business page that you’ve invited all your friends to like. But you need more than just likes to generate business through Facebook. Here are …

Why Real Estate Websites Need Community Pages

Blog Contributor Community, Establishing Your Business, Marketing, Professional Development, Technology, Working with Clients Leave a Comment

By Kyle Hiscock

It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale.  This is certainly a great feature that a real estate website should have, but ultimately this is not something that is going to “wow” the user.

The primary …

Get Your Own Wine Social Started

Blog Contributor Professional Development, Sales & Marketing Leave a Comment

By Erika Villegas

When writing my first blog for the YPN Lounge in March about the marketing success I’ve achieved from putting on wine socials, I truly didn’t have any expectations about what the response would be – I wondered if anyone was even going to read the post. But after it was published, I was blown away by the …

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Give Them What They Can’t Google

Blog Contributor Commitment to Excellence, Customer Service, Sales & Marketing 1 Comment

By Melissa Krchnak For years I’ve been harping about highly suggesting agents give consumers “what they can’t Google.” That is, after all, where our value lies. Once upon a time, consumers needed a REALTOR® to tell them everything about a home. Now, they have it all at their fingertips…literally. Their cell phone’s in their hands right now. So much of what used to be private, …

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Spice Up Your Networking to Boost Business

Blog Contributor Networking, Professional Development, Sales & Marketing 2 Comments

By Scott Newman Every real estate professional has experienced it: those slow times, the off-months, the hot streaks that suddenly go cold… call them what you will but when things turn sluggish at the office, it can not only be a confidence and momentum-killer but also a disaster for your business plan.  So how do you avoid the roller coaster …

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There Are Givers and There Are Takers: Taking an Active Role in Your Profession

Blog Contributor Personal Fulfillment, Political Action & Involvement, Professional Development Leave a Comment

By Brett Caviness From the first year I got my license as a college student, I knew I wanted to be involved in the real estate business as much as possible.  I started by attending the Iowa REALTORS® Legislative Bus-in where I quickly realized the power we as individuals have to take part in the political landscape that is our …