Q&A: How California Became a YPN Leader

Blog Contributor Personal Fulfillment, Political Action & Involvement, Young Pros in the Spotlight, YPN groups 1 Comment

Part four in a series featuring the 2018 YPN Network of the Year recipients. By Erica Christoffer A year has passed since Krista Knight accepted the state Network of the Year Award at the 2018 REALTORS Conference & Expo in Boston on behalf of the California Association of REALTORS® YPN. It was the fourth time the group received the award …

Content, Engagement Key for Mainstreet YPN

Blog Contributor Young Pros in the Spotlight, YPN groups 1 Comment

Part three in a series featuring the 2018 YPN Network of the Year recipients. By Erica Christoffer The strengths of the Mainstreet Organization of REALTORS® YPN are threefold: education, leadership, and culture. Those three priorities have helped propel the group, and lead to their win of the large category 2018 Network of the Year Award. “Our YPN Committee places a …

9 Tips For Teaming Up With Family

Blog Contributor Being a REALTOR®, Business Challenges, communication 4 Comments

By Samantha Jones

The beauty of the real estate industry is there’s no one way to run your business. We have fluidity and flexibility. This leads to some agents (like myself) adopting a team approach, and oftentimes, team members are part of the same family tree. After working with my mother for nearly five years full-time, I’ve learned a few …

3 Ways to Keep Building Client Relationships After the Sale

Blog Contributor Marketing, Working with Clients 5 Comments

By Chirag Shah

Can you remember what it was like when you bought your first home? Whether you’re moving out of your parents’ house for the first time, buying your first place when getting married, or purchasing a larger home for an expanding family, you are going through an extreme change. For most people, everything they’ve ever known and called …

Do These 5 Things To Make More Money This Year (And Every Year After)

Blog Contributor Establishing Your Business, Professional Development 3 Comments

By Jef Conn

We all want to make more money, to be the best agent or broker, to sell the most houses or commercial properties. Regardless of how much time you’ve spent in your real estate career, the following five tips will help you make more money this year and every year after.

But first, you must understand this: There …

A Communications Plan Helps Agents Deliver Value to Clients

Blog Contributor communication, Customer Service, Working with Clients 8 Comments

By Chirag Shah

Communication is not only the lifeline in any relationship: It’s what separates the average from the exceptional real estate salesperson. Delivering an outstanding client experience is as important as all the marketing you will do to sell a client’s property. As professionals in a service industry, we must strive to create a rewarding client experience as well as achieve the …

Two professionals look at a computer.

Attract and Retain More Millennial Clients

Blog Contributor Sales & Marketing, Sales Tips & Techniques, Technology 1 Comment

By Dale Swanton

Millennials are all grown up! The generation that came of age around the turn of the century are now in their 20s and 30s. While generational groups can be difficult to define with any specificity, the Pew Research Center, one of the country’s leading research institutions, considers millennials to be those born between 1981 and 1996, making …

3 Ways You’re Failing at Customer Service (And What to Do About It)

Blog Contributor Customer Service, Sales & Marketing 3 Comments

By Dale Swanton

It’s no secret that the best salespeople also tend to be the best at customer service. After all, good customer service leads to happy and loyal customers, and happy and loyal customers lead to repeat and referral business. Referrals are crucial to long term success in real estate, yet many agents aren’t building the referral base they should. …

It Takes More Than Irish Luck to Close a Real Estate Deal

Blog Contributor Sales & Marketing, Working with Clients Leave a Comment

By Samantha Jones

Four-leaf clovers. The Blarney Stone. Horseshoes. Lucky rabbit’s feet. The recent St. Patrick’s Day holiday has me thinking about the luck of the Irish and good luck charms.

But luck isn’t necessarily going to help you close a deal.

In real estate, you’re bound to hit your fair share of hurdles. Obstacles and objections pop up along …

Dealing With Mistakes

Blog Contributor Being a REALTOR®, Commitment to Excellence, communication, Leadership, Political Action & Involvement, Young Pros in the Spotlight Leave a Comment

By John Blom

In my last post, I talked about the challenges and opportunities that arise when leading in a time of change. Periods of change allow for new plans to be created – plans that might not have been possible in the previous status quo. But not every plan, whether formulated in a time of change or not, ends …