It Takes More Than Irish Luck to Close a Real Estate Deal

Blog Contributor Sales & Marketing, Working with Clients Leave a Comment

By Samantha Jones

Four-leaf clovers. The Blarney Stone. Horseshoes. Lucky rabbit’s feet. The recent St. Patrick’s Day holiday has me thinking about the luck of the Irish and good luck charms.

But luck isn’t necessarily going to help you close a deal.

In real estate, you’re bound to hit your fair share of hurdles. Obstacles and objections pop up along …

Dealing With Mistakes

Blog Contributor Being a REALTOR®, Commitment to Excellence, communication, Leadership, Political Action & Involvement, Young Pros in the Spotlight Leave a Comment

By John Blom

In my last post, I talked about the challenges and opportunities that arise when leading in a time of change. Periods of change allow for new plans to be created – plans that might not have been possible in the previous status quo. But not every plan, whether formulated in a time of change or not, ends …

‘Come as You Are’

Blog Contributor Commitment to Excellence, Customer Service, Personal Fulfillment, Professional Development, Sales & Marketing, Working with Clients 1 Comment

By Cain German

In an industry traditionally dominated by scripts and top performers, know that it’s not just OK to show your personality, but nowadays it’s imperative.

When some think of real estate agents, the connotations don’t stray far from sleazy; full of sly verbiage and sales tactics that bend words and twist arms to find his or her next …

ypn default feature image

How to Avoid Legal Issues in Real Estate

Blog Contributor Business Challenges, Code of Ethics, Customer Service, ethics, Legal 4 Comments

By Sammer Mudawar First, I would like to start by making it clear: I am not an attorney and nothing herein (legal word) should be construed as legal advice. This is a simple narrative on how common sense and sound business practices can help avoid some very common situations that can lead to legal problems in our profession. These opinions …

ypn default feature image

Give Them What They Can’t Google

Blog Contributor Commitment to Excellence, Customer Service, Sales & Marketing 1 Comment

By Melissa Krchnak For years I’ve been harping about highly suggesting agents give consumers “what they can’t Google.” That is, after all, where our value lies. Once upon a time, consumers needed a REALTOR® to tell them everything about a home. Now, they have it all at their fingertips…literally. Their cell phone’s in their hands right now. So much of what used to be private, …

ypn default feature image

Geo-Farming to Build Your Business

Blog Contributor Advertising & Prospecting, Professional Development, Sales & Marketing 5 Comments

By Brandon Doyle Establishing a geo-farm in a local neighborhood that you’re familiar with is a great way to gain additional listings. This is something that takes time and a commitment, but can be very rewarding. The first thing you’ll want to do is pick an area to farm. It should be close enough to your home or office that …

ypn default feature image

Dealing With Unrealistic Sellers

Blog Contributor Code of Ethics, Mark-to-Market, Professional Development, Sales & Marketing, Sellers 7 Comments

By Scott Newman The market is recovering—in some areas it’s even a seller’s market—and that means sellers can once again be a little more demanding…and a little more unrealistic. So your client is turning into a “sellerzilla.” What do you do when your relationship with the client is on the line, but you need to get your point across?  Read …

ypn default feature image

Social Media: Are You Doing it Wrong?

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 8 Comments

By Scott Newman You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately?  Of course not!  Social media is just a tool in your arsenal — and when used effectively and efficiently it can help you cultivate business.  So, how do you best use social media to benefit your …

ypn default feature image

Thank You

Blog Contributor Business Challenges, Code of Ethics, Personal Fulfillment 2 Comments

By Anand Patel “Why do you do this for free?” “What do you get out of it?” “When do you have time to make money?” “Why do you waste your time with that?” “What’s the point?” If you volunteer some of your time and talents to National Association of REALTORS® (or any other organization) at the local, state, or national …

ypn default feature image

Understanding Client Psychology, Managing Expectations, and Communicating Effectively

Blog Contributor Business Challenges, Commitment to Excellence, communication, Customer Service, Residential Real Estate, Working with Clients Leave a Comment

By Sammer Mudawar Buying and selling residential real estate is one of the most emotional transactions consumers conduct. Understanding client psychology, managing expectations, and using effective communication are the three most valuable skills that a real estate professional needs to develop for a successful career with less stress. Client Psychology Understand the psyche of your client and your chances of …