Why I Said No to $20,000 in Commissions

Blog Contributor Being a REALTOR®, Commitment to Excellence, Personal Fulfillment, Rookies, Sales & Marketing, Working with Clients Leave a Comment

By Nico Hohman

It is easier to turn someone down, than to let them down.

This is the phrase I used to happily say no to $20,000 in real estate commissions.

One of the advantages of working as a real estate agent is that you can control which projects you choose to work on. If you want to focus …

Why You Need a Mentor

Blog Contributor Mentoring, Professional Development, Sales & Marketing Leave a Comment

By Jay O’Brien

We’ve all received the calls, opened the letters, and deflected the in-person pitches. Real estate is perhaps one of the only industries that attains its workforce through blind recruiting rather than interviewing.

It’s quite simply a numbers game for many brokerages, and the strategy becomes less about value creation for agents and more about the bait.

How …

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Choosing the Right Brokerage For You

Blog Contributor Establishing Your Business, Personal Fulfillment, Professional Development Leave a Comment

By Brandon Doyle Whether you’re new to the business or in a growth stage, at some point in your career you’ll need to pick a brokerage to associate with (or start your own). There is no “one size fits all” answer, and there are many factors that go into this major decision. It is important to understand what stage of …

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The Irony of Leading Trends

Blog Contributor Being a REALTOR®, Business Challenges, Customer Service, Sales & Marketing 1 Comment

By Dave Robison Lately, I have heard numerous agents at many different brokerages talk about their experiences trying to get listings. These stories are from top performing agents, not rookies. One of the agents expressed how frustrated they are because, for the first time, the referrals they are getting are interviewing other agents too. We know that many home buyers …

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My $25,000 Commission From a Rental Call

Blog Contributor Commitment to Excellence, Customer Service, Sales & Marketing 5 Comments

By Lynn Minnick When I was a new agent back in 2000, I took a rental call. It was a young couple, around my age, looking for a rental in town. Once we started talking, they told me they could spend $1,400 per month. That was higher than my mortgage payment at the time, so I asked them if they’d …

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Valuable or Worthless? The Choice is Yours

Blog Contributor Being a REALTOR®, Business Challenges, Helpful Tools 4 Comments

By Sammer Mudawar Let’s face it, in the eyes of the consumer, especially the internet shopper, all real estate agents are the same. In fact, they don’t even know why you get paid since they find properties on the internet themselves. Does this sound familiar? Regardless of experience level, 6 months in the business or 16 years, most agents are …

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Justifying Your Commission: Show Clients What You’re Worth

Blog Contributor Being a REALTOR®, REALTOR® Finances, Sales & Marketing 5 Comments

By Jay O’Brien Do your clients view your commission as hard-earned income or a jackpot paycheck? I would be willing to bet the majority view a REALTOR®’s income as the latter. In fact, we constantly hear about the bribery and illegal kick backs awarded to those referring clients in the way of their friends or family. The idea of this …

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You’re Too Honest: A Recap of My Recent Listing Appointment

Blog Contributor ethics, Sales & Marketing, Working with Clients 5 Comments

By Laura Rubinchuk Schwartz

I met with a very nice couple looking to retire and relocate out of the area, which means selling their home of 20+ years. It had been many, many years since they needed the services of a REALTOR® or learned of the new way things are being done to sell a home, prepare for listing, and …

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Mid-REALTOR® Crisis: Momma Said There’d Be Days Like This

Blog Contributor Being a REALTOR®, Business Challenges, Personal Fulfillment, Sales & Marketing Leave a Comment

By Toby Boyce It was a hot summer day in late July 2006 as I slipped down U.S. 23 to the Ohio Division of Real Estate testing center. I had made the jump into real estate without a safety net – quitting my job in higher education public relations and knowing that if I failed this test it would be …

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Don’t Ever Discount Your Value

Blog Contributor Business Challenges, Buyers, Helpful Tools, Sales & Marketing 2 Comments

By Chris Nichols About a week ago, I had a young couple looking to buy their very first home come interview me. I was quite impressed they were actually doing an in-depth interview to find the right agent to represent them in such an important transaction. It was a welcome surprise, and brought back memories of my experience with a …