How We’re Working to Keep Agents Safe

Blog Contributor Being a REALTOR®, Safety 6 Comments

By Alyssa Hellman Most people don’t consider real estate to be a dangerous industry;  however, the frequency of crimes against real estate agents – including the horrific murder of Beverly Carter last year – is a chilling reminder of the dangers we potentially face. In the excitement of meeting a prospective client, agents sometimes agree to meet at questionable locations …

Always Be Delivering Magic

Blog Contributor Commitment to Excellence, Consumer, Customer Service, Personal Fulfillment, Professional Development, Sales & Marketing 1 Comment

By Alyssa Hellman In real estate, agents are constantly trying to find new ways to standout in their market. Will this gadget make me look techie? Will that car magnet attract business? Should I advertise on this portal or that? But when you take away all the gadgets and hoopla, real estate is rather simple. The purchase or sale of …

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How to Avoid Legal Issues in Real Estate

Blog Contributor Business Challenges, Code of Ethics, Customer Service, ethics, Legal 4 Comments

By Sammer Mudawar First, I would like to start by making it clear: I am not an attorney and nothing herein (legal word) should be construed as legal advice. This is a simple narrative on how common sense and sound business practices can help avoid some very common situations that can lead to legal problems in our profession. These opinions …

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The Common Denominator of Prospecting: Finding ‘The Why’

Blog Contributor Advertising & Prospecting, Helpful Tools, Sales & Marketing Leave a Comment

By Alex Cavelli Prospecting is either the most embraced or most avoided activity for real estate professionals. While some see it as an opportunity to earn business right now, the majority of us don’t feel that the juice is worth the squeeze. Facing rejection and looking stupid is far more painful than not hitting our business goals. No matter the …

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Venture Into the Unknown: We Have a Job to Do

Blog Contributor Being a REALTOR®, Business Challenges, Customer Service 1 Comment

By Brooke Wolford I have watched all of the changes occuring in real estate lately, and there’s a lot of speculation about what might happen in the future. You see, real estate has been evolving over the past several years, and I, myself, have gotten sucked into all the drama. I remember spending hours on message boards and in online …

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‘Coming Soon’ Listings: The Only Question You Need to Ask

Blog Contributor Professional Development, Sales & Marketing, YPN News 32 Comments

By Sam DeBord There has been a lot of discussion lately about the propriety of pre-marketing listings. Promoting a “coming soon” listing on Zillow has been widely debated. I’ll attempt to make the discussion for a REALTOR® as simple as possible. Ask yourself one single question, and you’ll know how to deal with this issue. If you attempt to sell …

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Give Them What They Can’t Google

Blog Contributor Commitment to Excellence, Customer Service, Sales & Marketing 1 Comment

By Melissa Krchnak For years I’ve been harping about highly suggesting agents give consumers “what they can’t Google.” That is, after all, where our value lies. Once upon a time, consumers needed a REALTOR® to tell them everything about a home. Now, they have it all at their fingertips…literally. Their cell phone’s in their hands right now. So much of what used to be private, …

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The Irony of Leading Trends

Blog Contributor Being a REALTOR®, Business Challenges, Customer Service, Sales & Marketing 1 Comment

By Dave Robison Lately, I have heard numerous agents at many different brokerages talk about their experiences trying to get listings. These stories are from top performing agents, not rookies. One of the agents expressed how frustrated they are because, for the first time, the referrals they are getting are interviewing other agents too. We know that many home buyers …

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Don’t Judge My Gen Y

Blog Contributor [Demographic-based grouping], Business Challenges, consumers 13 Comments

By Brooke Wolford Over the last several years, real estate educators have really pushed that we, as an industry, need to do something special to deal with my generation. Most of these speakers are not part of Gen Y themselves, but they seem to think they know everything about us. And despite these teachings, I have rarely met someone who …