7 Steps to Crafting a Better Sales Story

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques, Sellers, Staging, Working with Clients Leave a Comment

By Nico Hohman

Is your listing presentation working for you? Are you getting as many listings as you want?

If the answer is “no,” then it may be time to craft a better sales story.

According to Donald Miller, author, speaker, and founder of The StoryBrand Process, you should think of your listing presentation as a story. As humans, we …

Why I Said No to $20,000 in Commissions

Blog Contributor Being a REALTOR®, Commitment to Excellence, Personal Fulfillment, Rookies, Sales & Marketing, Working with Clients Leave a Comment

By Nico Hohman

It is easier to turn someone down, than to let them down.

This is the phrase I used to happily say no to $20,000 in real estate commissions.

One of the advantages of working as a real estate agent is that you can control which projects you choose to work on. If you want to focus …

Millennials, Markets, and Housing Mobility

Blog Contributor [Demographic-based grouping], Sales & Marketing Leave a Comment

By Lauren Campbell

According to a recent Urban Land Institute study, most millennials are not living in the urban core – though the research shows that they would like to be.

Millennials – the generation that bore the brunt of sluggish hiring cycles during the recession only a few short years ago – are not bringing home salaries comparable to what …

‘Come as You Are’

Blog Contributor Commitment to Excellence, Customer Service, Personal Fulfillment, Professional Development, Sales & Marketing, Working with Clients 1 Comment

By Cain German

In an industry traditionally dominated by scripts and top performers, know that it’s not just OK to show your personality, but nowadays it’s imperative.

When some think of real estate agents, the connotations don’t stray far from sleazy; full of sly verbiage and sales tactics that bend words and twist arms to find his or her next …

Working With Hispanic Clients

Blog Contributor [Demographic-based grouping], Code of Ethics, Customer Service, Sales & Marketing, Working with Clients 10 Comments

By Erika Villegas

Are you leaving money on the table by not working with Hispanic clients?

I am still surprised to hear an answer of “no” when I ask agents from different parts of the country whether they work with Hispanic customers. I help buyers and sellers from all walks of life and with many different backgrounds and ethnic groups, …

How We’re Working to Keep Agents Safe

Blog Contributor Being a REALTOR®, Safety 6 Comments

By Alyssa Hellman

Most people don’t consider real estate to be a dangerous industry;  however, the frequency of crimes against real estate agents – including the horrific murder of Beverly Carter last year – is a chilling reminder of the dangers we potentially face.

In the excitement of meeting a prospective client, agents sometimes agree to meet at questionable locations …

Always Be Delivering Magic

Blog Contributor Commitment to Excellence, Consumer, Customer Service, Personal Fulfillment, Professional Development, Sales & Marketing 1 Comment

By Alyssa Hellman

In real estate, agents are constantly trying to find new ways to standout in their market. Will this gadget make me look techie? Will that car magnet attract business? Should I advertise on this portal or that? But when you take away all the gadgets and hoopla, real estate is rather simple. The purchase or sale of …

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How to Avoid Legal Issues in Real Estate

Blog Contributor Business Challenges, Code of Ethics, Customer Service, ethics, Legal 4 Comments

By Sammer Mudawar First, I would like to start by making it clear: I am not an attorney and nothing herein (legal word) should be construed as legal advice. This is a simple narrative on how common sense and sound business practices can help avoid some very common situations that can lead to legal problems in our profession. These opinions …

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The Common Denominator of Prospecting: Finding ‘The Why’

Blog Contributor Advertising & Prospecting, Helpful Tools, Sales & Marketing Leave a Comment

By Alex Cavelli Prospecting is either the most embraced or most avoided activity for real estate professionals. While some see it as an opportunity to earn business right now, the majority of us don’t feel that the juice is worth the squeeze. Facing rejection and looking stupid is far more painful than not hitting our business goals. No matter the …

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Venture Into the Unknown: We Have a Job to Do

Blog Contributor Being a REALTOR®, Business Challenges, Customer Service 1 Comment

By Brooke Wolford I have watched all of the changes occuring in real estate lately, and there’s a lot of speculation about what might happen in the future. You see, real estate has been evolving over the past several years, and I, myself, have gotten sucked into all the drama. I remember spending hours on message boards and in online …