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Can a Video Replace the Handwritten Note?

Blog Contributor Technology & Social Media 2 Comments

By Jonathan Osman Will the handwritten note ever be replaced? I think that a personalized video message can do the trick. Here are a few tips, tricks, and examples of what not to do when sending a personalized message to a client. Software mentioned: Eyejot and Oovoo. Jonathan Osman is a broker and team leader of the Charlotte House Hunter …

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The Way They Do It, You CAN’T Do It

Blog Contributor Being a Broker, Professional Development, Sales & Marketing 2 Comments

By Michelle Flaherty Having grown up in a family real estate business, I have seen my parents conduct themselves in certain ways.  Now that I’m a REALTOR(R), I try to model their behavior as much as possible.  In almost every instance, this has been invaluable to me – I’ve been able to use them as resources for uncharted situations and …

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Pre-Counseling Lessons From The Trenches

Blog Contributor Business Challenges, Helpful Tools, Homeownership Education & Counseling, Mortgage Loan Limits, Working with Clients 2 Comments

By Brian Copeland Anyone who knows my business knows I pride myself on strong counseling of all my clients prior to any signed documents.  It’s the secret sauce of my business. This week, I messed up…bad! During the hustle and bustle of NAR Midyear, I had a remote buyer counseling session.  I was so busy that I condensed the normal …

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The Buy vs. Rent Debate: Why Buying Wins

Blog Contributor Promoting Home Ownership, Sales & Marketing 3 Comments

By Travis Broadwater Even though the federal tax credits have expired, it is still wiser to buy now than rent. Our clients get a tax write off and build appreciation instead of throwing money away each month.  Home prices are so affordable today it is a good time to take advantage of the buyer’s market conditions with low interest rates …

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Blogger in Paradise!

Blog Contributor Business Challenges, Personal Fulfillment, Work/Life Balance 7 Comments

By Patricia Kennedy Last week, I found myself packing for the most amazing vacation I’ve taken in years, maybe ever: three weeks on the beaches of Maui with a man who makes my heart skip beats every time I look at him, and a convertible. As I was packing, it occurred to me how Type-A I have become over the …

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The 12 Days of REALTOR® Christmas

Blog Contributor Outreach, Personal Fulfillment, Professional Development, Sales & Marketing, Technology & Social Media 9 Comments

By Brian Copeland With December 25 only a few days away, it’s a great time to not only think about giving to others but also to consider touching your clients and sphere of influence in an impactful way.  While it may be a bit late in the season to pull some of the bigger things off on this list, who …

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I Would Like a Cheeseburger, But Hold the Cheese.

Blog Contributor Business Challenges, Sales & Marketing, Working with Clients 3 Comments

By Jeremy Williams What would happen if you ordered a cheeseburger at a fast food restaurant, and in ordering asked to hold the cheese?  What reaction would you expect when you pulled up to the window to pay?  The reaction would most likely be confusion because the restaurant’s expectation is that when you order a cheeseburger from the menu that …

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Rethinking Lead Generation

Blog Contributor Business Challenges, Technology & Social Media 8 Comments

By Jeremy Williams Depending on which real estate company you are currently operating with, there is one truth that you probably have heard expressed over and over: Lead generation is the key to a successful real estate business. Without generation, the well can dry up and the next thing you know your scrambling to find that next client. Methods of …