Key Tips to Give Your Website Curb Appeal

Blog Contributor Consumer, Technology & Social Media, website Leave a Comment

By Anita Clark

There are few things real estate agents understand better than curb appeal. It is one of the major factors motivating people to go into a house predisposed to buy. Curb appeal is one of the top factors that can shield a property from low-ball offers, and it’s one of the factors that help close the deal.

As …

Dominating Social Media for Your Real Estate Business

Blog Contributor Consumer, Sales & Marketing, Social Media, Technology & Social Media 1 Comment

By Rebecca Donatelli It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives has made social media the prime go-to resource to stay up-to-date. The world we live in today is a digital one, …

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The Pros and Cons of a Real Estate Office

Blog Contributor Business Challenges, Managing Your Office 4 Comments

By Ryan Fitzgerald

Last month, Lee Nelson wrote a great article for REALTOR® Magazine on how to build office culture in a virtual world, and it made me wonder…is a physical real estate office still necessary in 2017?

So, I decided to dive into the pros and cons of having a physical real estate office.

Let’s Start With The Pros: …

Educating Clients on HUD

Blog Contributor Buyers, Homeownership Education & Counseling 1 Comment

By Ryan Fitzgerald

Given the large financial requirement of buying a home, it’s often out of reach for a large portion of the U.S. population. The economic recession, which was triggered by the collapse of real estate and mortgage lending markets, further decreased home buying accessibility. A number of lenders have returned to the 20 percent down requirement when purchasing …

4 Tips to Specialize Your Work With Seniors

Blog Contributor [Demographic-based grouping], Consumer, Sales & Marketing, Working with Clients Leave a Comment

By Brandon Doyle

Census data shows that seniors, or adults age 65 and older, amount to a whopping 46.2 million U.S. citizens—and that was back in 2014. In the next two decades, research predicts that number will more than double. In other words, if you aren’t expanding your real estate expertise to include specialized work with seniors, you’re missing out …

How to Throw a Memorable Client Appreciation Event

Blog Contributor Consumer, Customer Service, Establishing Your Business 1 Comment

By Brandon Doyle

Clients are the cornerstone of any successful enterprise, and this is particularly true in real estate, a business where relationships are central. Demonstrating your gratitude to past and present clientele has the potential to up your referrals, expand your database, and create face-to-face time with your business’s bread and butter: people. Take a look below at some …

The Golden Rule is Wrong

Blog Contributor Consumer, Establishing Your Business, Working with Clients 4 Comments

By Nico Hohman

The Golden Rule: We all know it; we all grew up learning it in elementary school. “Do unto others as you would have them do unto you.” Or, in layman’s terms, treat others the way you would want to be treated.

While the sentiment behind the Golden Rule means well, I’m here to tell you that it …

7 Steps to Crafting a Better Sales Story

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques, Sellers, Staging, Working with Clients Leave a Comment

By Nico Hohman

Is your listing presentation working for you? Are you getting as many listings as you want?

If the answer is “no,” then it may be time to craft a better sales story.

According to Donald Miller, author, speaker, and founder of The StoryBrand Process, you should think of your listing presentation as a story. As humans, we …

Why I Said No to $20,000 in Commissions

Blog Contributor Being a REALTOR®, Commitment to Excellence, Personal Fulfillment, Rookies, Sales & Marketing, Working with Clients Leave a Comment

By Nico Hohman

It is easier to turn someone down, than to let them down.

This is the phrase I used to happily say no to $20,000 in real estate commissions.

One of the advantages of working as a real estate agent is that you can control which projects you choose to work on. If you want to focus …

Millennials, Markets, and Housing Mobility

Blog Contributor [Demographic-based grouping], Sales & Marketing Leave a Comment

By Lauren Campbell

According to a recent Urban Land Institute study, most millennials are not living in the urban core – though the research shows that they would like to be.

Millennials – the generation that bore the brunt of sluggish hiring cycles during the recession only a few short years ago – are not bringing home salaries comparable to what …