Love Where You Live and Business Will Follow

Blog Contributor Customer Service, Sales & Marketing 2 Comments

By John Donnelly, CENTURY 21 North East, Woburn, Mass.

As in life, the youth in society represent the future—and the real estate business is no different. In a field where the average age is 52, younger real estate practitioners often strive for a way to connect and build relationships with home buyers, sellers, and other industry professionals. They’re seeking an …

5 Things to Be Optimistic About in 2021

Blog Contributor Uncategorized 2 Comments

By Jef Conn

I am so excited to be in 2021, mainly because we can leave last year behind us! While the real estate market has become crazy in many cities over the last 12 months, agents like you and I are working hard to have a successful 2021. Here are five things I’m excited about this year:

The market …

Moving Scams and How to Avoid Them

Blog Contributor Buyers, consumers, Sellers, Working with Clients 1 Comment

By Anita Clark

Moving scams are real and if you or your clients have ever been victimized, you know how difficult the frustration and struggle is to get your property. While real estate agents are typically not involved in the moving aspect of home relocation, they can provide advice or even provide a list of potential sources to make the …

Stop Building Your Own Real Estate Brand—You’re Wasting Your Time and Money

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By Alex Craig

What if everything you have been led to believe about building a real estate brand is wrong? At least wrong for you.

I cringe inside every time I hear somebody suggest that real estate branding can be a magic pill that will separate you from the thousands of other agents in your market and help you get …

Life is Short, Drive a Car You Like

Blog Contributor Being a REALTOR®, Transportation, Working with Clients 2 Comments

By Erica Christoffer

The National Association of REALTORS® (NAR) released data back in 2011 that said members put an average of 3,300 miles on their cars annually from business-related driving. That number has likely risen in the past eight years. According to AAA, Americans are now in their cars 20 minutes longer each week than they were just four years …

Turn Objections into Sales Opportunities

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques 1 Comment

By Lee Davenport

No. I’m not interested. Some other time. You don’t have to call me, I’ll call you.

If you’re “single and ready to mingle” this Valentine’s Day, you may know these are words of rejection. No means no in dating, PERIOD.

But in the world of residential real estate—where everyone needs a place to live—these words can be used …

Two professionals look at a computer.

Attract and Retain More Millennial Clients

Blog Contributor Sales & Marketing, Sales Tips & Techniques, Technology 1 Comment

By Dale Swanton

Millennials are all grown up! The generation that came of age around the turn of the century are now in their 20s and 30s. While generational groups can be difficult to define with any specificity, the Pew Research Center, one of the country’s leading research institutions, considers millennials to be those born between 1981 and 1996, making …

Questions to Ask When You Want to Generate More Business

Blog Contributor Business Challenges, Sales Tips & Techniques 2 Comments

By Lee Davenport

What are you learning that’s new? If you are stuck in the loop of your daily grind, then consider the beginning of the year as a perfect time to shake up the doldrums with something that will grow your business.

But how do you know what you don’t know? Reflect on these questions to help:

Lead Generation …

Key Tips to Give Your Website Curb Appeal

Blog Contributor Consumer, Technology & Social Media, website Leave a Comment

By Anita Clark

There are few things real estate agents understand better than curb appeal. It is one of the major factors motivating people to go into a house predisposed to buy. Curb appeal is one of the top factors that can shield a property from low-ball offers, and it’s one of the factors that help close the deal.

As …

Dominating Social Media for Your Real Estate Business

Blog Contributor Consumer, Sales & Marketing, Social Media, Technology & Social Media 1 Comment

By Rebecca Donatelli It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives has made social media the prime go-to resource to stay up-to-date. The world we live in today is a digital one, …