How to Automate Your Online Marketing

Blog Contributor Advertising & Prospecting, Professional Development, Technology & Social Media 1 Comment

By Charlie Allred

I’m always testing online tools and services that agents might find useful so that I can share them with my Killer Online Mastermind group for real estate agents. One of my goals is to automate some of my online marketing efforts to propel my online presence while saving time. I’m always looking for ways to make my …

The Best Worst Sales Call I Ever Received

Blog Contributor Sales & Marketing, Technology & Social Media Leave a Comment

By Charlie Allred

Here’s the scene: I’m driving home in my car after showing houses, and my phone rings. It’s an out-of-state number, not atypical since I regularly get calls from home owners wanting to move to the Phoenix area (I have blog posts on “Moving to Phoenix,” “Move to Chandler,” and “Move to Scottsdale“). So I answer my phone …

7 Must-Know Ways to Kill It Online

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media Leave a Comment

By Charlie Allred

With more than 90 percent of home buyers searching online for their new home, how are you capturing these online buyers?

Here are my seven absolute must-know tips for becoming a killer online real estate agent.

1. A Vibrant Blog: Having a vibrant blog means you post consistently, which is once a month at minimum, but I suggest …

9 Features of a Great Real Estate Website

Blog Contributor Professional Development, Technology & Social Media 7 Comments

By Charlie Allred Ninety percent of home buyers search for their new home online. Knowing this statistic, how is your online presence? Most real estate agents have the website their broker provided them, however, these are merely a page on the brokerage’s website that bring absolutely no leads to the individual real estate agent. I think of most static real …

Develop a Killer Online Strategy

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 6 Comments

By Charlie Allred

Having a blog can be a killer online strategy for your real estate business. A vibrant blog can be the very top of your online funnel. But your potential clients must feel understood when they first arrive at your site.

Last month, I talked about creating a niche to strengthen your online presence. By all means, you can …

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Pinterest Marketing Part 4: Blog Content

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 2 Comments

By Charlie Allred We have all heard the statistic that 90 percent of all home searches start online. So how do we capture this online business? My answer to this question is always: “You need a blog; your website should be a blog.”  I use the words website and blog interchangeably because a website without a blog is a static …

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Keywords for Pinterest (Part 3)

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By Charlie Allred We all know keywords are important to your online presence, but did you know that keywords are important in Pinterest too?  In my last two Pinterest articles, I’ve discussed best practices for your Pinterest profile and Pinterest boards. Once you’ve got these first two steps completed it’s time to start considering keywords. It can be very overwhelming …

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Pinterest Board Tips for Real Estate Pros (Part 2)

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 2 Comments

By Charlie Allred Pinterest boards are the second most important part of your Pinterest account. Last month, I talked about optimizing your Pinterest profile in the kickoff of my series on using Pinterest in your real estate business. The goal of your profile is for a Pinterest follower or potential client to be able to quickly get to know who …

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The Real Estate Pro’s Guide to Pinterest (Part 1)

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 2 Comments

By Charlie Allred Last month, I wrote “How to Capitalize on Pinterest,” where I said the main benefit of Pinterest for agents and brokers is driving visitors to your real estate website. Well, last week I read a statistic that stated 70 percent of home sellers and 74 percent of buyers found their real estate agent online.  These numbers prove …