ypn default feature image

Venture Into the Unknown: We Have a Job to Do

Blog Contributor Being a REALTOR®, Business Challenges, Customer Service 1 Comment

By Brooke Wolford I have watched all of the changes occuring in real estate lately, and there’s a lot of speculation about what might happen in the future. You see, real estate has been evolving over the past several years, and I, myself, have gotten sucked into all the drama. I remember spending hours on message boards and in online …

ypn default feature image

My $25,000 Commission From a Rental Call

Blog Contributor Commitment to Excellence, Customer Service, Sales & Marketing 5 Comments

By Lynn Minnick When I was a new agent back in 2000, I took a rental call. It was a young couple, around my age, looking for a rental in town. Once we started talking, they told me they could spend $1,400 per month. That was higher than my mortgage payment at the time, so I asked them if they’d …

ypn default feature image

FHA’s ‘Back To Work’ Program

Blog Contributor FHA Programs, Helpful Tools 6 Comments

By Derek Sandoval Through FHA’s “Back To Work – Extenuating Circumstances Program,” borrowers who have gone through bankruptcy, foreclosure, deed-in-lieu, or short sale, may be eligible for an FHA-backed mortgage sooner if they can prove their financial hardship was the result of an economic event, such as job loss or a significant decrease in income. In this video, Noel Brownell …

ypn default feature image

Valuable or Worthless? The Choice is Yours

Blog Contributor Being a REALTOR®, Business Challenges, Helpful Tools 4 Comments

By Sammer Mudawar Let’s face it, in the eyes of the consumer, especially the internet shopper, all real estate agents are the same. In fact, they don’t even know why you get paid since they find properties on the internet themselves. Does this sound familiar? Regardless of experience level, 6 months in the business or 16 years, most agents are …

ypn default feature image

The Wild Ride of Interest Rates

Blog Contributor Business Challenges, Mortgage Financing, Sales & Marketing 1 Comment

By Jason O’Neil Sit tight. Last week mortgage interest rates jumped drastically. Some say without warning, but then again, most have been preaching for months, if not years, that rates can’t stay this low. Can they? Why did they rise? Is Wall Street fed up? Was the Federal Reserve testing the market’s tolerance with some well thought out comments?  “The …

ypn default feature image

Is Your Customer Service This Good?

Blog Contributor Customer Service, Sales & Marketing, Working with Clients 2 Comments

By Dave Robison My brokerage had one crazy month a few months ago.  We had five buyers who failed to perform on a contract and lost their earnest money.  Now in Utah, getting the buyer’s earnest money is supposed to be as easy as the buyer’s broker writing a check in about 24-48 hours.  But in all five cases it …

ypn default feature image

Pocket Listings: The Good, the Bad, and Everything In Between

Blog Contributor Advertising & Prospecting, Sales & Marketing 4 Comments

  By Jennifer Klein and Derek Sandoval Pocket listings, or home listings that aren’t posted on the MLS, have become a hot topic lately. Placer County Association of REALTORS® YPN members Jennifer Klein and Derek Sandoval discuss the ramifications of pocket sales as well as buyers’ frustrations with this method of selling a home. Jennifer Klein is a REALTOR® in …

ypn default feature image

Hey Home Owners, Leave the Hard Work to Us!

Blog Contributor Sales & Marketing, Sellers, Technology 6 Comments

By Paul Everett The first indication from many home owners that they are seriously considering selling their home is often through a free listing on Zillow, Trulia, Craigslist, StreetEasy, or other regional and national For Sale By Owner sites. With the expansion of FSBO advice companies as well as online listing tools—particularly Zillow and Trulia—an increasing number of home owners …

ypn default feature image

Did You Hear the One About the Agent Who Sold that Home…?

Blog Contributor Code of Ethics, Sales & Marketing, Sellers 15 Comments

By Dave Robison Sometimes selling is complicated. Sometimes, a home can sit for weeks, months, even years before there’s so much as a bite. But with the right knowledge and dialogue, selling a home can be as easy as telling a buyer’s agent one simple thing. In 2011, I wrote a post about the power of one sentence to attract …

ypn default feature image

Happy Birthday, Generation Y!

Blog Contributor Sales & Marketing, Technology & Social Media 3 Comments

By Marianne Guenther Bornhoft 1982 was a year like no other. It created the Y generation. What’s so special about this group of people? A lot.  Its members aren’t afraid to tell you why. The name Generation Y first appeared in an August 1993 Ad Age editorial to describe people born 1982-2001 to Baby Boomers and early Generation Xers.  Neil …