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Is Any Publicity Good Publicity?

Blog Contributor Helpful Tools, Professional Development, Sales & Marketing Leave a Comment

By Toby Boyce In my prior life I spent eight years working in higher education public relations where I heard over and over again that “any publicity is good publicity.” But I’ve never understood it. A football team has the longest losing streak in the nation can get publicity, but is it good? However, I whole-heartedly agree that any publicity …

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Create Your Own Social Media Policy

Blog Contributor Professional Development, Technology & Social Media, Work/Life Balance 3 Comments

By Stefanie Hahn Social Media policies are becoming commonplace with businesses today.  Companies want to make sure their employees understand what online behaviors will not be tolerated of their charges.  For many of us, these “tolerated” behaviors seem obvious, but we all know that one guy or girl who likes to share a little too much. I think it’s important …

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The Way They Do It, You CAN’T Do It

Blog Contributor Being a Broker, Professional Development, Sales & Marketing 2 Comments

By Michelle Flaherty Having grown up in a family real estate business, I have seen my parents conduct themselves in certain ways.  Now that I’m a REALTOR(R), I try to model their behavior as much as possible.  In almost every instance, this has been invaluable to me – I’ve been able to use them as resources for uncharted situations and …

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What Does Your Facebook Profile Say About You?

Blog Contributor Professional Development, Technology & Social Media 2 Comments

By Jonathan Osman You are a professional now. You dress in business attire during the work week. You have a website that has every home listed in the MLS.  Your carefully written bio makes you appear as you are the greatest agent to receive a license.  You may even have a killer buyer and seller presentation.  However, I would bet …

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How Social Media Saved My Real Estate Career

Blog Contributor Business Challenges, Professional Development, Technology & Social Media 4 Comments

By Jonathan Osman I’m awestruck at those who have totally disregarded blogging and other forms of social media as a medium for generating business for themselves.  For me, it’s thanks to social media that I’m still in the real estate business today. Rewind four years ago: I hatched a great plan to move from Annapolis Md. to Charlotte N.C. OK, …

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Hocus Pocus Focus: Use Caution in Your Business

Blog Contributor Risk Management, Sales & Marketing 2 Comments

By Jeremy Williams After receiving a multitude of sales calls this week from various vendors across the nation, I came up with the new phrase “hocus pocus focus.” Normally I would hang up the phone with one of these sales representatives after politely saying that I am not interested at this time. But this week I listened to their pitches. …

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Pants On The Ground: Beyond Your 15 Minutes

Blog Contributor Business Challenges, Professional Development 2 Comments

By Brian Copeland I’m really tired of “Pants On The Ground” from American Idol.  It was a moment of time that a few cool people jumped on and then it was over.  Now, seeing the late-to-the-party-people start talking about it just makes me pull out my southern statement of, “Bless Their Heart.”  All that aside, we face the same eminent …

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Are Your Old Lovers Lurking Out There?

Blog Contributor Technology & Social Media 7 Comments

By Stefanie Hahn As I was teaching a new agent class in one of our offices last week I was stopped by an agent with the following assertion… “Social media is for single people, I don’t need it.” Fascinated, I detour the training for a deeper look inside his mind.  After all, Facebook has more than 350 million users – …

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Adding Lady Gaga and Tone Loc To Your Business Plan

Blog Contributor Technology & Social Media 11 Comments

By Brian Copeland Thousands of REALTORS® are making the choice, consciously and unconsciously, to add Lady Gaga, Earth, Wind & Fire, and Jimmy Buffett to their business plans.  In fact, Americans as a whole are consuming ringback tones as a personal and business medium to the tune of over $235 million in 2009 (BMI). I don’t want to assume that …