QUIZ: Will Your Social Media Ads Land You in a Hot Mess?

Blog Contributor Being a REALTOR®, Code of Ethics, Fair Housing, Legal 1 Comment

By Lee Davenport

Are you still stuck in the vortex of what I call the “wild, wild west” of social media? That’s a dangerous place for your business to stay.

The “wild, wild west” of social media was a time when anything and everything seems to be allowed when it came to marketing your real estate business online—from harmless quirky …

9 Tips For Teaming Up With Family

Blog Contributor Being a REALTOR®, Business Challenges, communication 4 Comments

By Samantha Jones

The beauty of the real estate industry is there’s no one way to run your business. We have fluidity and flexibility. This leads to some agents (like myself) adopting a team approach, and oftentimes, team members are part of the same family tree. After working with my mother for nearly five years full-time, I’ve learned a few …

Photo of Ashley, Jordan, and their son Nixon.

Overcoming Personal Adversity While Building a Real Estate Career

Blog Contributor Business Challenges, Personal Fulfillment, Young Pros in the Spotlight 1 Comment

By Kyle Malnati

Real estate is a tough business; not for the faint at heart. Many of us work 60 to 70 hour weeks without any assurance that the deals we are working on will actually produce results. As an entrepreneur, you constantly wrestle with the thrill of victory and the agony of defeat.

I have enjoyed hosting a real …

Leadership is Like Mortar

Blog Contributor Business Challenges, Leadership Leave a Comment

By Nico Hohman

When you look at a brick wall, what do you see? You probably see the bricks first and the mortar second. In fact, you might not even notice the mortar at first glance. You might only notice the mortar if there is something wrong with it, or if you know what to look for.

The same can …

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‘That’s Why We Are All Not Profitable!’

Blog Contributor Being a Broker, Business Challenges, consumers, Customer Service, Professional Development, Sales & Marketing 1 Comment

By Dave Robison Marilyn Wilson with the WAV Group has been visiting brokerages and state associations with data that her company compiled about our industry. While attending one of her recent presentations, I snapped a quick photo with my phone of one of her graphs. She said there are two different types of companies listed on the graph. The companies …

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3 Tips for Transforming Your Job Into a Business

Blog Contributor Business Challenges, Managing Your Office, Professional Development, Sales & Marketing 5 Comments

By Dave Robison How many times have you heard it?  You are your very own business owner in real estate.  You are an independent contractor, you incur and write off expenses, you spend your own marketing dollars and you work your own hours.  You own a business. It definitely sounds like a business. Years ago,  I was convinced I had …

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Think Outside the House

Blog Contributor Business Challenges, Networking, Professional Development 3 Comments

By Anand Patel We can’t help it. As real estate professionals we sometimes are trapped within an industry bubble. We attend conferences, meetings, seminars, mastermind groups all related to the real estate industry. We spend most of our time with fellow real estate professionals (our whole business is based on cooperating with our competition). The topic of many of our …

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Smart Marketing: Makes All the Difference

Blog Contributor Business Challenges, Helpful Tools, Professional Development, Sales & Marketing 5 Comments

By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a billboard for the past year on I-15 and I don’t get any calls off of it.  What is going on?”  I …

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Are You a Smart Casual or Business Casual?

Blog Contributor Helpful Tools, Professional Development 13 Comments

By Dolores Esanu It’s 2013 and we’re revamping our lives and even our closets. Some things fit, some things don’t, and some we hope will fit again. In business, the thinly veiled line of what’s acceptable is becoming even more transparent. One hundred years ago, for a businessman, nothing less was expected than a tailored three-piece suit. Post-war American, working …

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A Crisis of Confidence

Blog Contributor Personal Fulfillment, Professional Development, Sales & Marketing Leave a Comment

By Jason O’Neil I believe that we as a country, a world, and a species are suffering a crisis of confidence. I know, that’s a bold statement. But the magnitude in which our world has changed over the past 25 years is nothing short of overwhelming. Confidence used to be something that was a part of our fiber, woven into …