Caveat Emptor: Lessons Learned from Tax Season

Blog Contributor Advertising & Prospecting, Sales & Marketing Leave a Comment

By Samantha Jones Every year, Uncle Sam comes calling like clockwork in the spring. In the midst of our crazy spring market no less, and then comes the sticker shock. The inevitable cringing at how much I spent to run my business last year. At the end of the day, we are small business owners after all. It does take …

Understand the Value of Social Listening

Blog Contributor Technology & Social Media Leave a Comment

By Erica Christoffer Social media is likely a key part of your marketing and brand strategy. Many real estate professionals make it the crux of their lead generation, which is why social listening is so important. There’s a common misconception that social listening and social monitoring are the same thing, according to NetBase, a social media analytics platform. And recognizing …

Setting Goals: New Year, New Opportunity

Blog Contributor Establishing Your Business, Professional Development, Sales & Marketing, Working with Clients 2 Comments

By Ryan Fitzgerald What are your real estate goals for 2018? Writing them down is a great place to start. For a little inspiration, I decided to ask brokers and agents from all over the country what their goals are for 2018 with three specific questions: How do you set goals? What are your goals? How do you intend on …

How to Use Failure to Grow Your Business

Blog Contributor Advertising & Prospecting, Establishing Your Business 2 Comments

By Alexis Craig Why do you think we don’t make our failures public? This is easy to see on social media. Pictures of couples on the beach in Punta Cana, our friend getting promoted to a management position, and our co-worker’s weekly production numbers dominate our newsfeeds. And we can’t help but ask ourselves, why is everyone having success but …

What We Can All Learn From Joe DiMaggio

Blog Contributor Customer Service, Leadership, Professional Development Leave a Comment

By Nico Hohman Joe DiMaggio was a Major League Baseball player with the New York Yankees from 1936 to 1951. He played with the Yankees for his entire 13-year career in the big leagues. Most notably, DiMaggio still holds the record for most consecutive games with a hit, which is 56. Beyond the baseball almanac, “Joltin’ Joe” has many lessons he …

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YPN Grows Leaders

robreuter Professional Development, YPN Events 7 Comments

By Rob Reuter Yesterday was a special day for YPN.  More than 90 YPN chairs, vice chairs, and staff liaisons convened in Chicago representing networks from 31 states and Canada in what I expect to be the first of many annual YPN Leadership Retreats. Whether a member of YPN since its inception in 2007 or representing a network less than …